Research On The Cultural Communication Of Chinese Traditional Ancient Architecture Based On Virtual Reality Technology

With the rapid development of science and technology,the communication of Chinese traditional ancient architecture culture is facing unprecedented opportunities and challenges.Under the background of the new media era,the rational application of virtual reality technology and other new ways of communication to record and show the traditional ancient architectural culture will help to achieve a win-win situation between image communication and traditional ancient architectural culture protection.This paper studies the influence of virtual reality technology on the spread of Chinese traditional ancient architectural culture,and presents the essence of Chinese culture for thousands of years with the help of virtual reality technology.This paper chooses the representative Chinese traditional ancient architecture culture as the research direction,analyzes the cultural characteristics of Chinese traditional ancient architecture,and probes into the Daming Palace Site Park as the starting point.First of all,by referring to the theoretical data and analyzing the existing literature,this paper analyzes and combs out the development of virtual reality technology at home and abroad,and summarizes the shortcomings of traditional Chinese architectural culture in communication.Secondly,it analyzes the content,mode and culture of traditional Chinese ancient architecture.Third,combined with the characteristics of virtual reality technology,this paper focuses on the communication advantages,presentation methods,scene classification,communication characteristics,creation and construction methods of virtual reality technology in the communication of Chinese traditional ancient architectural culture.Fourth,it focuses on the analysis of the art language forms and narrative structure strategies of the ancient architectural cultural communication works under the virtual reality technology.Finally,combining with graduation creation practice " Daming Palace National Heritage Park Based on virtual reality",this paper discusses the production principle and process of traditional architectural cultural communication works based on virtual reality.Build a new media for the communication of Chinese traditional culture,especially Chinese traditional ancient architectural culture,and find the lost audience under the traditional media.There are 29 pictures and 62 references.