Strategic Positioning And Operational Policy Analysis Of PV Enterprises Of China

The problems facing the world today:the excessive exploitation of fossil fuels leads to air pollution and environmental crises.So change the energy structure and the development of environment-friendly and renewable energy resources is a priority.As a kind of energy to meet this condition,solar energy is paid close attention to by governments and investors at all levels.At present,the development of PV industry in China is characterized by A more complete system,Remarkable improvement in technology,photovoltaic manufacturing scale,the installed capacity is among the best.However,China’s“13^th Five-Year”plan put forward a higher level of photovoltaic requirements,with technological innovation,to increase the competitiveness,use industrial upgrading to promote the international status,in order to reduce the cost for the market,in order to expand the application to search for new opportunities,required do not rely on state subsidies to achieve market autonomy.At the same time,by the end of 2020,the installed capacity of photovoltaic power generation to reach 110 million kilowatts or more.Due to the policy oriented,China’s solar photovoltaic industry is flourishing,but there’s serious imbalance in the industrial chain hidden behind the prosperity,as technology cannot keep up with the development of PV market,and industry homogeneity serious problems.Therefore,improving the technical content of photovoltaic enterprises,increasing the added value of industries and strengthening the standardized management of industries is the most urgent task for PV enterprises in our country.In this paper,from the photovoltaic industry environment,the status of global industry,foreign countries,virtue day,industry development and policy support are analyzed,using the industrial competitiveness Potter diamond model to analyze the status of photovoltaic industry in china.At present,the impact of the macroeconomic environment of photovoltaic business,including a country’s solar energy natural resources endowment and industrial policies such as photovoltaic,solar technology research and development funding,and incentives policy to buy photovolatic system,the income of PV system generating capacity of incentive policies such as tariff and other incentives;The micro factors,including technology research and development capabilities,corporate governance of global value chain,business internationalization,capital operation ability etc..At the same time from the point of view of the industry life cycle theory,according to the characteristics of each stage,to mark China’s PV currently belong to the early stage of the market,the future photovoltaic must fully market-oriented,it has certain guiding significance for strategic positioning of the development trend of photovoltaic enterprises.This paper analyzes the competitive environment,the advantages and disadvantages,development opportunities and threats of TH company,to clear strategic positioning options.Meanwhile formulate specific strategy implementation plan,From clear industry orientation,strengthen the awareness of innovation,cultivating core competence,implementate organizational change and strengthen the internal management to formulate the corresponding countermeasures.In order to explore the company’s core competitiveness,improve the overall competitiveness of the company,and create conditions for the sustainable development of competitiveness.