Research On New Energy Vehicle Industry And Competitiveness In The United States

With the problem of energy shortage and environmental deterioration increasingly prominent,countries will develop new energy auto industry,in order to get rid of the important way of oil crisis and energy saving and emission reduction.The countries,represented by the United States,Japan and the European Union,have begun to transform.The development of new energy vehicles has become a national strategy,and a series of relevant policies have been introduced to promote technology research and development and market promotion.China’s new energy vehicle is listed as a strategic emerging industry,and it has received extensive attention from all walks of life.Although China is now the largest electric car market in the world,there are many problems,such as the lack of core technology and the lagging of the construction of charging facilities.Based on the diamond Potter model,this paper analyzes the new energy auto industry and its competitiveness in the United States,and has a certain reference to the improvement of the competitiveness of China’s new energy auto industry.In this paper,the relevant literature is combed,and the Potter diamond model is used as the theoretical framework to analyze the new energy auto industry and its competitiveness in the United States.It is further discussed from six aspects: factor condition,demand condition,related industry and pillar industry,enterprise strategic structure and competition,government and opportunity.In terms of factor conditions,the new energy auto industry in the United States has a strong competitiveness in natural resources,R&D investment and technical personnel,but the number of patent applications is second in the world,and the scientific research capacity needs to be further strengthened.In terms of demand conditions,the new energy automobile market in the United States is increasing year by year,the potential market demand is expanding,and the concept of American consumers’ attention to environmental protection and fuel saving is given.The new energy vehicle in the United States has a broad development space.In the related industries and supporting industries,the overall technical level of the battery,motor and electronic control upstream industry of the new energy vehicles in the United States is high,but some products still do not reach the international advanced level in safety and cost.The downstream supporting charging facilities are not perfect enough to match the development of the new energy auto industry.Expand the scale.In the enterprise strategy,competition and cooperation,under the big background of good policy,many enterprises make the strategy of developing new energy vehicle,and improve all aspects of the enterprise structure.The big car enterprises should not only participate in the fierce competition in the international market,but also carry out great cooperation in the field of technology research and development,and present a strong enterprise as a whole.Ability to develop.In terms of government support,the United States has established a sound legal and regulatory system to create a good environment for industrial development,and gives strong policy support to technology research and development,market promotion and supporting facilities.In terms of opportunity,the United States is the largest oil consumer in the world.Oil relies heavily on imports.It is urgently needed to get rid of the pressure of fossil energy through the development of new energy vehicles.The United States should seize the opportunity of the post crisis era and take the new energy vehicle as an important means of rising,and take the position of the world car leader again.Finally,based on the diamond model,we deeply analyze the competitiveness of the new energy vehicle industry in China,and analyze the main problems that restrict the development of the industry.Finally,combined with the experience of the competitiveness of the new energy automobile industry in the United States and the current situation of the new energy auto industry in China,some suggestions are put forward to improve the competitiveness of the new energy auto industry in China.