Research On Development Strategy Of DFN Passenger Vehicle Company

China’s auto industry has entered the era of "micro growth" since 2011 and entered the era of "negative growth" in 2018.The auto industry competition has entered the stage of "knockout" and the competition pattern of the auto industry in the future is bound to undergo major changes.At the same time,the transformation and upgrading of the automobile industry are accelerating,the new "four modernizations" of the automobile industry are affecting the development of every automobile enterprise.Only by strengthening the top-level design of enterprise development strategy,doing a good job in planning and management,grasping industry trend,breaking through development bottleneck,reshaping development advantages and capabilities and achieving transformation and upgrading,can automobile industry enterprises take a place in the future.This paper takes DFN Passenger Vehicle Company as the specific research object,comprehensively studies the theoretical research results of academic works at home and abroad,makes comparative analysis and research on strategic planning and development of related companies.During the specific research process,PEST analysis,five forces model,value chain and other tools are used to analyze and study the external environment of DFN Passenger Vehicle Company,identify outside development opportunities and threats.By means of tools like Boston matrix and IFE matrix,this paper makes a comprehensive and in-depth analysis and diagnosis of the micro-environment inside the enterprise,identifies the core development capabilities and development elements of DFN Passenger Vehicle Company,points out the weaknesses and deficiencies in the internal management and operation process.On the basis of the above study,SWOT matrix and other methods and tools for strategic planning and formulation are used for strategic analysis,research and formulation.This paper believes that DFN Passenger Vehicle Company has certain development advantages and development capabilities in the development of the industry.In order to achieve further development,we should choose a stable expansion development strategy(SO),give play to internal strengths and capabilities,take the initiative to grasp the opportunities of industry development and obtain a new pattern of DFN Passenger Vehicle Company development.At the end of this paper,the business strategy and functional strategy are decomposed strategically and the corresponding countermeasures and suggestions are put forward.The research contents and specific measures proposed in this paper have certain research significance and practical value for DFN Passenger Vehicle Company to face the fierce market competition environment in future and the transformation and development of the new “four modernizations" era.The analysis and research of macro environment are also of good reference value for industrial enterprises.The development strategies and ideas proposed in this paper are applicable to most enterprises in the industry transformation cycle.In addition,this paper also has certain reference and learning significance for industrial enterprises by analyzing the macro and medium environment of the industry,as well as the research methods and tools for the development strategy of DFN Passenger Vehicle Company.It also has certain reference and learning significance for the industry enterprises.