Research On The Application Of The Personalized Design Of The Guide System Of The City Commercial Pedestrian Street

Commercial pedestrian street is an important part of modern urban public activity space.It is not only a commercial street for people's walking activities,but also an important place for people's information exchange,leisure and entertainment.There are a variety of commercial cultures gathered here.It reflects the prosperity of a city,people's living conditions and social and cultural level.Its planning and construction is to shape the city The important means of elephant.In recent years,the construction of commercial pedestrian street in China has developed rapidly,but it still lags behind the developed countries such as Europe and America.The construction of commercial pedestrian streets in some cities often only pays attention to economic benefits and commercial value,neglecting the overall construction and environmental design of commercial pedestrian streets,resulting in the uniformity and no characteristics of many urban commercial pedestrian streets.In the commercial pedestrian street,the guide system exists as one of the details,which plays the role of spatial positioning and direction guidance,supports the information transmission of the whole commercial pedestrian street space.The unreasonable,unsightly and lack of personality of the guide system design will directly affect the consumer's liking for the commercial pedestrian street,reduce the consumer's shopping desire,and even affect the city The impression of.Looking at most of the guide designs of commercial pedestrian streets in cities today,you will find that many guide designs of commercial pedestrian streets are the same,basically no special changes,they just meet the guide function of commercial pedestrian streets,and do not reflect the characteristics of commercial pedestrian streets and the cultural connotation of cities,nor meet the spiritual needs of modern people And aesthetic standards,there is little concern and consideration of human emotions,psychology,history and culture,urban characteristics and other factors.A set of personalized guide system design,not only let people not be confused to find the way,but also for the commercial pedestrian street to create a good shopping environment,improve the image of the city.This paper consists of six chapters.Firstly,it introduces the historical development of commercial pedestrian street,the concept of guide system and the meaning of individuation,and analyzes the importance and complexity of guide system individuation design to commercial pedestrian street.Secondly,it analyzes the guidesystem individuation design in commercial pedestrian street based on domestic and foreign cases,focusing on the expression of guide system individuation design,and summarizes The principle of individualized design of guide system.Finally,the author follows the principle of starting from reality,through the field research of Shenyang Middle Street commercial pedestrian street and Chengdu taiguli commercial street guide system,analyzes the unreasonable design and the need for improvement.Hope to promote the development of guide system design in China through personalized design.