| Based on the fierce development of the competition in the transportation industry,civil aviation enterprises gradually take the expansion of international business as the key point and foothold of their strategic transformation and development,and try to seek the development space of external expansion driven by the increasingly saturated domestic business competition.As one of the important base aviation companies in heilongjiang province,the heilongjiang branch of China southern airlines has long been in the leading position in aviation enterprises in heilongjiang province.But with China’s domestic aviation enterprise and foreign all kinds of aviation enterprise internationalization strategy layout of the continuous in-depth,China southern heilongjiang branch market share showed a trend of decline,the traditional international strategy is difficult to adapt to the current aviation enterprise competition pattern adjustment and change in the form of competition,and auxiliary measures and supporting mechanisms need to be adjusted in all respects.Optimizing and adjusting the layout of domestic routes in heilongjiang province and trying to tap the competitive potential of enterprises have become the key for heilongjiang branch of China southern airlines to seek the in-depth development of enterprises under the background of increasingly fierce international competition.This paper studies the internationalization strategic transformation of heilongjiang branch of China southern airlines,and applies literature analysis,induction,deduction and case analysis methods to study the internationalization strategic transformation of enterprises.International routes a lack of competition ability,the international passenger traffic rose sharply upward pressure,high deviation rate influence international flight experience,lack of competition in the province price advantage is currently the key problems of the southern branch in heilongjiang province,on the basis of the author design the southern branch in heilongjiang province internationalization strategic transformation plan,will differentiate international customer service strategy,cost leadership internationalization strategic transformation,linkage type international flight management strategic transformation and foreign domestic whole competitionstrategic transformation as China southern heilongjiang branch direction of internationalization strategy.At the same time,China southern heilongjiang branch internationalization strategic transformation safeguard measures,try from the aspects such as organizational guarantee,system guarantee and personnel security to ensure that China southern heilongjiang branch internationalization strategic transformation scheme of benign operation and healthy development,promote the management level of China southern heilongjiang branch,and participates in the beauty of the development of the aviation business in heilongjiang province for other domestic and foreign enterprises to carry out effective international strategy layout and adjustment of provide reference and reference. |
