Research On The Effect Of User Behavior On Persuasive Design Under We Media Brand

This topic will be "since the media brand" phenomenon in social media platform in user behavior and persuasive design research field,the existing Internet social networking platform in the representative from the media brand development and brand design elements were analyzed to explore and study its audience users in the behavior motive,psychological and social environment and other aspects of the influence factors of the behaviors and user viscosity cultivate various elements as needed.Since new media entered the historical stage,with the rapid development of social economy and science and technology,the dominant position of traditional media in the discourse power of information is gradually disintegrating.Various advantages of social media platforms have promoted the rapid development of "we media" brands.With the arrival of the "We media" era,a considerable number of Internet celebrities have emerged at the same time,and with the rapid development of the "We media" brand industry.With the study of user behaviors in the field of "we media" as the breakthrough point,this paper explores the interaction behaviors behind it,studies the psychological development of users in the process of behavior,and analyzes the process of building "We media" brands and the research development of user behaviors in this field from the perspective of brand design and persuasive design.User behavior can be the goal of interaction design or the focus of persuasive design.The core of behavior does provide the premise for the combination of user behavior and persuasive design.By studying user behavior,we can better understand users' psychological state before they decide on their behavior,so as to make design guidance more in line with users' needs and aiming at improving user experience.It can be said that it is inevitable to study user behavior from the perspective of behavior.Based on user behavior as well as the media brand design elements and related design in the field of literature reading and theoretical study,combined with the observation,case analysis,questionnaire investigation and design research methods,such as user interviews,to the media audience demand point and interaction with the media of various elements that affect the dimensional analysis.According to the data and conclusions obtained from the survey,the design model formed by persuading users' behaviors is constructed in combination with influencing factors of user motivation and persuasive design factors,and the meaning of user role change and value storage elements in the model are interpreted in detail.Thereafter,the design strategies corresponding to different stage outputs were elaborated at different points,and the persuasive design strategies and models applicable to the field of we media brand design were deduced.This study takes user behavior as an entry point for we-media brand design,expands relevant design thinking in the field of persuasive design,aims to improve user stickiness under we-media brands,tries to supplement and improve some academic gaps in the research scope of this study,and initiates new ideas for designers in various research fields.