Lighting Fixture Design Matching Brand Features And User Imagine

With the development and transformation of economic,the brand's expression has become more multidimensional.During the market competition,enterprises must give their brand ideas and personalities to users in a certain way,and then meet the user's expectations and brand mental model finally.The product under the brand is the most crucial carrier,because Products are the first image for a user to the brand.No matter physical or virtual,internet products communicate with their customer through certain characteristics such as styling,color,and texture,it shows the brand's personality and culture by characteristics,so the product features is important.In industrial design,product brand information is conveyed to users through the using of products to express the personality,ideas,culture and values of the brand,which allows the brand to be recognized by users.So that it creating products that meet the emotional needs of users and consolidating and strengthening the brand.By the way,the relationship between users and the brand will be closer.First of all,this essay will talk about the theoretical research of cognitive psychology,and then discuss its relationship with visual cognition.In this chapter it points that vision is the most basic and direct channel for users to learn and receive outside information.For this reason,this chapter studies the processing of visual cognition.By the way,it uses the basic theory of visual cognition to elicit the concept of user image.It studies the user's perception of external things through sensory perception and converts it into relevant emotional need.The Kano Model is used to stratify the emotional needs of users in this study.Secondly,the author will analyze from the two aspects of dominant factors and hidden factors,and then proposes that the brand features are the common components of all types of brands and clearly identify the product elements and identification elements as visual recognition.The visual cognition part of the product elements will be proposed as the product's modeling features,and then the author will explore the product feature classification based on the Norman Model.At the same time,the user's emotional needs and product modeling feature matching model based on the Kano Model also will be explored.Afterwards,combined with experiments,the user's perception of brand characteristics will be studied from two perspectives of users and the brand itself.The acquired needs will be quantitatively characterized to explore the relationship between user image,brand characteristics and product modeling characteristics.It also will choose the brand product samples with the characteristics of the table,analyze the product modeling features.The Kano questionnaire will be designed with the semantic descriptive words to obtain the relevant data,and define the user's emotional demand level corresponding to the product modeling design features,which was based on visual cognition.The brand features and the user's image matching design model make the groundwork.At last,based on the research of the up-question theory and experiment,the key point of the match between brand features and user image is the product element,and the product shape feature will be used as the visual layer media to explore two matching practices.They are "brand feature-product modeling feature-user image"and "Brand features-user image-product modeling characteristics".In the end,a brand recognition model based on visual cognition and a user intentional match design model will be constructed.It will Discuss how brand features are conveyed to product modeling features,and how users perceive visual product modeling features,form corresponding user images,generate new requirements,translate requirements into product modeling features,and finally achieve matching of brand features and user image.The article will verify the model built by using the stage computer moving head light design case of "Hunan Minghe Optoelectronics Co.,Ltd.".In a summary,Theories and practice show that brand recognition based on visual cognition and user image matching design model can guide designers and brand developers on product research and development.It can help the brand features to make a highly match with user image in the visual layer.