Study On Improving Marketing Strategy Of H Company

The market demand and market competition of water purifier products are increasing day by day.How H Company can promote the sales growth of its water purifier products by optimizing marketing methods is the focus of this paper.This article organizes the relevant research literature and marketing strategy theory,selects the literature research method,case study method and questionnaire survey method as the main research method of this paper,analyzes and diagnoses the marketing strategy of H company water purifier products;The STP theory is used when determining the product market positioning,and the 7P service marketing theory is used when optimizing marketing strategies.Research on the marketing strategy of water purifier products of company H is conducive to increasing product sales and realizing the value of corporate profits.It can also further supplement and expand the theory of marketing strategies for water purifiers.This article puts forward several suggestions for H company’s marketing strategy optimization: one is to optimize product strategy,including clarification of product level,targeted product line completion,and the after-sales of water purification equipment as a performance growth point;second,refinement On the basis of market positioning,we will continue to adopt differentiated pricing strategies,high-end products adopt skimming pricing strategies to enhance brand image,mid-range products adopt low-price competition strategies,and rapidly expand market share;third,adopt promotional strategies that are closer to ordinary consumers Marketing methods,by promoting and popularizing the professional knowledge of water purifiers to consumers,so as to improve the recognition and recognition of products in the minds of consumers,thereby driving product sales;Fourth,improve the customer service mechanism and strengthen the communication between the company and ordinary consumers And interaction,effectively improve service quality,master first-hand market feedback information,and establish a long-term mechanism for continuous optimization and improvement of the company’s marketing work accordingly.