Research On The Optimization Of Marketing Strategy Of Oppein Home Furnishing In The Big Home Times

The essence of the enterprise is to meet the needs of consumers,and now custom home industry consumers' the biggest pain point is decoration phobia.Generalized whole house customization,that is,"big home" mode,is the trend of future market,adapted to the future consumer demand,the market is very broad.In recent years,the concept of "big home" is more and more popular in the home industry.In addition to the original custom household enterprises,more and more traditional furniture enterprises also join in the whole category of household product customization in the market.However,there still exists certain thresholds.If Oppein wants to realize the "big home" pattern customization services moothly,and keep its leading position,to become bigger and stronger in the competitive environment of custom industry,the enterprise must stand in the perspective of the customer,and improve its marketing strategy,to let the consumer get really met.This paper takes Oppein as the research object,takes "big home" as the research background,focuses on marketing,and discusses the marketing situation of Oppein home furnishing.Starting from the market environment of Oppein,elaborates on the basic situation and the macro and micro environment of the company.This paper analyzes the marketing status of Oppein from the market and competition,carries out SWOT analysis on the marketing status of Oppein,and expounds the drawbacks existing in the marketing process of Oppein.On the basis of analysis,on the one hand,the market of Oppein customization was analyzed in detail based on STP to determine the target market.On the other hand,on the basis of market segmentation and the 4C theory,optimize the marketing strategy of Oppein,and propose feasible methods and improved suggestions in the current background of "big home".