Research On The Design Of User Growth Information System Based On Scene Theory

This topic starts with scene theory in the Internet environment,combined with the application of scene technology.This paper proposes Four elements of the scene : scene visual modeling,scene information construction,scene behavior guidance and scene emotional influence,and are analyzed one by one.According to design psychology,information experience design,scene theory and inquiry methods,combined with the user's regular experience process and the use stage of user growth information system,four scene levels of user growth information system in internet products are proposed,namely "The representation level of scene shaping-The cognition level of scene construction-The path level of scene planning-The perception level of scene influence" The corresponding strategies of visual optimization,information construction,behavior planning and emotional resonance are proposed respectively,which expands the application of scene theory in the Internet,enriches the theoretical framework of user growth information system design in the scene,and effectively improves the user experience of user growth information system design.First of all,the subject analyzes the research background,research necessity,domestic and foreign research status,research purpose and significance of the current scene and user growth related theories.Summarize the research method and process of the subject,and put forward the existing problems and tentative solutions.Secondly,through the research and analysis of the relevant theoretical concepts of user growth information system and scene,the definition,characteristics and manifestation of user growth information system are summarized.This paper puts forward the key points and technical support of scenario theory in practice,as well as the value points of scenario theory for user growth information system.Furthermore,the design method model of the user growth information system is further analyzed from four levels of Scene Creation,Scene Construction,Scene Guidance and Scene Influence.Taking this as the thinking of user research,the young people aged 17-35 are selected for in-depth user research.With the help of user interviews and user questionnaires,a large number of user feedback is collected,and qualitative and quantitative survey information is collated and summarized.It depicts the user's journey map and summarizes the stages of information acquisition and use,incentive perception and value incentive,incentive evaluation and enhanced use.Further explore the problems and real needs of users in the user growth information system.Finally,the strategy model of "Visual Optimization in Representation Layer-Information Construction in Cognition Layer-Behavior Planning in Path Layer-Emotional Resonance in Perception Layer" of the user growth information system is output by combining the use stage of the user growth information system,the user experience process and the arrangement of scene expression.Corresponding to this,it puts forward the visual optimization strategy of scene shaping,the scene information construction strategy based on incentive mechanism,the behavior planning strategy of user growth stages and the emotion resonance strategy driven by situation.The introduction and research of the concept of user growth information system has effectively expanded the relevant methods and theoretical framework of Internet productdesign.It also provides a reference for the design of product user growth information in subsequent Internet scenarios,Secondly,the application of scenario theory in product design greatly enriches the application space of scenarios,effectively improves the use and service value of products,and optimizes the experience design of user growth information system.