| With the global economic integration and the integration and development of shipping business,port and shipping business has a new chain relationship 。 As a special port,waterless port plays a very good role in the operation and function of the port:waterless port has a very good role in the operation and function of the port:It can not only promote the inland extension of the coastal port business,so as to further expand the scale and form the overall linkage effect,but also drive the development of customs clearance efficiency,logistics technology,related industries and regional economic development 。 Competitive Strategy is of great significance to the development of enterprises.By analyzing and studying various factors,the formulation of competitive strategy can help enterprises to focus on the present,look into the future and gain competitive advantage。In recent years,Port of Guangzhou has been strengthening the construction and investment of dry ports,and the strategic development of dry ports has become one of the key business。First of all,through the study of the two major aspects of strategic management and waterless port related literature,more in-depth understanding and master the current research situation,and form from the Strategic Research Angle to study the business of dry port thinking;Secondly,the external environment of Guangzhou Port is analyzed by PEST and porter’s five-force model,and the opportunities and threats of the company’s development are obtained;And then analyze the advantages and disadvantages of the group,and the core competitiveness of the enterprise analysis and identification,the establishment of the overall strategic basis;Based on the analysis above,this paper constructs a SWOT Matrix,combines the strategic guiding ideology and strategic objectives of the enterprise,and makes clear the competitive strategy focusing on differentiation by matching the three strategies of Baud to the business of Dry Port of Guangzhou port 。 Combined with the relevant situation of competition strategy,the paper makes relevant measures and supporting guarantees for the implementation of the strategy,and finally summarizes and forecasts the study。This paper hopes to deepen the study of the development of dry port business with strategic methods through academic and rigorous theories and methods,and through the in-depth analysis and study of the competitive strategy of Dry Port in Guangzhou port,some practical suggestions which are more suitable for the development of dry port business in Guangzhou port can provide certain reference for the development of Dry Port in Guangzhou port,as well as laying a better foundation for individual work and research in the future,using research results to bring about practical significance. |
