Study On The Competitive Strategy Of Dongjiakou Port Ore Terminal

Enterprise competitive strategy is an important part of enterprise's overall business strategy.It is the key of enterprise development to study and formulate the correct enterprise competitive strategy,which will help enterprises to stand out in the fierce market competition.The scientific competitive strategy enables enterprises to organize their own business activities according to the internal and external environment,enhance the competitiveness of enterprises and expand their competitive advantages.Port as a link in the supply chain,the main business scope is from cargo handling,storage and docking services,extended to the goods from port to port district-port distribution integration services.The strategic positioning of Dongjiakou port is changing from a single dock operator to a comprehensive logistics service provider.Based on Dongjiakou port as the research object,this paper first analyzes the Dongjiakou port ore terminal of the company's external environment and internal environment,find out the external environment bring Dongjiakou port ore terminal company's opportunities and threats,and clear the Dongjiakou port ore terminal company's own strengths and weaknesses.Through the use of tools such as PEST,SWOT matrix and other tools,the strategic objectives of the company are determined,and the security measures taken to realize the strategic goal are put forward.On the one hand,it provides reference for the improvement of the competition strategy management of Dongjiakou port ore terminal company.On the other hand,it provides reference for similar enterprises' strategic reform and system development.