Research On The Interactive Design Of Mobile Community Products For The Puppet Show In Quanzhou Based On The SoLoMo Mode

Quanzhou line puppet show is an important form of traditional drama in ancient China.It has been listed as a municipal,provincial and national intangible cultural heritage.However,the erosion of foreign cultures and the loss of local cultural soil make the inheritance,spread and development of the puppet show in Quanzhou a crisis.At present,cultural communication methods are limited.Quanzhou's line of puppet shows has a single communication channel and lacks effective communication and interaction with the public.Aiming at the social and cultural-loving groups,they can effectively participate in the inheritance and protection of intangible cultural heritage,and consider the factors such as modern people ' s living habits,information acquisition methods,and information media,and propose the construction of Quanzhou based on the SoLoMo model.Research on the interactive design of mobile community products with line puppet show culture,and based on the characteristics of online virtual communities on the mobile Internet,research and analyze the offline experience and user behavior needs of users participating in Quanzhou non-heritage culture,and explore Quanzhou Interactive design method for mobile puppet show mobile community products.Under the SoLoMo model,online non-heritage cultural products will combine the development advantages of the Internet's "social","local",and "mobile" to connect people with the characteristics of social network relationships and information in the mobile Internet environment.Communication,sharing channels,and consumption behaviors to build a strategic model of social interaction;and LBS technology based on geographic location services,to provide users with accurate and personalized push services;with the help of mobile application services,Quanzhou provides puppet show cultural communicators Provide online platformproducts for display,provide high-quality content products for cultural and art enthusiasts,tap the user needs of the mobile community,and combine interaction design methodologies to build mobile community products with social attributes.Through in-depth interviews with art and cultural enthusiasts and non-heritage artists in Quanzhou,as well as questionnaire surveys on user behaviors of target groups,analyze the user needs,expectations,and attitudes of Quanzhou's online puppet show cultural mobile community products,and explore the SoLoMo model with SAPEO marketing strategies Under the interactive strategy model of Quanzhou's mobile puppet show mobile community products,conduct research on design practice through user experience design methods,and complete the final product interaction from the five layers of user experience: strategy,scope,structure,framework,and presentation Designed.This design practice application provides a new,effective and reproducible interaction design pattern for mobile community involvement in non-heritage culture.