Research On Gree Electric Financial Strategy Optimization Based On Enterprise Life Cycle

From the day of establishment,the life cycle of the enterprise has been developing in a specific trajectory.Financial strategy,as an important branch of an enterprise’s overall strategy,is an important part of the overall development of an enterprise.With the deepening of the company’s specific business development,the traditional financial management model adopted by the company has gradually revealed the shortcomings of the lack of forward-looking and incomplete formulation background,and it is urgent to solve this problem.The introduction of the enterprise life cycle theory can make up for the incompleteness of the specific reference content of the enterprise,and formulate a financial strategy that is consistent with the enterprise’s actuality and scientific and reasonable with a long-term and developmental perspective.And according to the current life cycle stage characteristics of the enterprise,the implementation effect of each specific financial strategy is adjusted in real time to promote the sustainable development of the enterprise from the perspective of optimizing the financial strategy.Therefore,it is of great practical significance to use life cycle theory to promote the transformation of traditional financial management models.This article first presents the research background and significance of the article.It summarizes the need for reform of the internal and external environment of the enterprise and the traditional financial management model in the new situation,leading to the research theme of the article—taking the life cycle theory as a specific enterprise Tools for developing and analyzing current financial results.Then analyze their related concepts and theoretical foundations,and point out the characteristics of financial strategies,the classification of financial strategies,various types of financial strategies,and the four stages of the specific division of the life cycle.This paper analyzes the various financial characteristics of the four types of life cycle enterprises that are divided when the two theories are merged.Then take Gree Electric Appliances as an example.First,use the PEST analysis method and the Porter Five Force model to specifically analyze the current internal and external environment of the company,and determine the current life cycle stage of the company according to the relevant financial indicators of the last eight years.Then using the life cycle theory as the framework and Gree Electric’s financial statements in the last eight years as the basis,the specific content of the financial strategy is further explored: in the fundraising strategy,Gree Electric’s financing scale,financing methods and capital structure are specifically analyzed,and its comparison is made.Changes in debt financing and equity financing.Analyze the investment direction and investment efficiency of the enterprise on the investment strategy,and judge the current business focus of the enterprise according to the investment direction.Analyze the working capital structure of the company in terms of operating strategy,select representative companies in the same industry to compare the working capital efficiency and judge thecurrent working capital risk of Gree Electric according to the working capital risk level table.In terms of profit distribution strategy,analyze the dividend distribution of Gree Electric in the past eight years,mainly the dividend distribution method and the dividend payment rate,and observe the overall change trend.After a systematic summary of the four specific financial strategies,specific adjustment measures are proposed for the current status of different financial strategies.Finally,the conclusion and outlook of the article.While summarizing the main research content and research conclusions of the article,it also points out some shortcomings in the article,and looks forward to continue to improve it in the future study,work and life.