The Derivative Design Of Yuelu Academy Based On The Image Of Literati In Song Dynasty

The famous Chinese national scientist Mr.Chen Yinke once commented that in the Song Dynasty,the culture of the Chinese nation,after thousands of years of continuous development,eventually reached its peak in the Southern and Northern Song Dynasty.Western historians also generally recognized that the Song Dynasty was the culmination of the Chinese historical Renaissance and economic revolution.Relying on the official emphasis on culture and education,the development of the imperial examination system,the development of academy private education and printing innovation,it formed a unique style of the combination of elegant and popular under the influence of the literati in the Song Dynasty and the integration of the three teachings.An important ministry of the school,"Yuelu Academy",is one of them.According to the results of user market research,Zhu Xi,Zhang Shi,Lu You,and the Imperial Examination Scholars were selected as the representatives of the literati image of Song Dynasty in Yuelu Academy.The YueLu Mountain and Aiwan Ting Pavilion were the environmental image representatives.The representative of the academy's cultural tourism,and proposed that it should follow the design principles of regionality,culture,serialization,fun,and practicality,as well as design methods such as multi-regional cultural intersection,typical element symbol conversion,and scenario interpretation.On the basis of the above theoretical research,first of all,for the purpose of spreading the academy culture and the culture of the Song literati,we developed two cute visual images of "Zhu Zhanghui Lecture" and "Examination of Imperial Examination" of the "Xue" series,and based on the study space apply it to related products;secondly for the purpose of spreading the identity characteristics of the elegant and popular literati of the Song literati and promoting the regional culture,with the literati Lu You as the ambassador of Yuelu Academy Cultural Tourism Image,the"Lu You leisure" tour of the "Xian" series was developed visual image,and apply it to related products based on the catering space.The design practice of the above series of derivatives takes the culture of YueluAcademy as the cultural barrier,and relies on the typical regional culture of Changsha for blessing of innovation.It connects the expression of diversified design languages,uses cultural and new creativity to innovate regional special products,and sprouting and functionalizing them.The use of bringing traditional culture closer to life not only fits the new trend of the modern market,but also provides new ideas for spreading the academy culture.