Game Analysis Of Product Pricing In Automobile Industry From The View Of Supply Chain

In order to curb the disasters caused by environmental deterioration,governments around the world have formulated various emission reduction policies,such as carbon quota and trading,carbon tax,carbon labeling mechanism and so on.In order to adapt to various emission reduction policies,the manufacturing industry needs to make changes.As a major greenhouse gas emitter,the automobile manufacturing industry has been included in the emission reduction policy by the government.In this low-carbon environment,the cooperation and game between the supply chains of the automobile industry is particularly important.This paper constructs a supply chain composed of automobile manufacturers,distributors and consumers when studying the pricing of automobile products.Under different low-carbon environment mechanisms,it explores the strategies of carbon emission reduction and pricing in the centralized and decentralized decision-making of enterprises in the supply chain.Firstly,based on the literature review of previous scholars,this paper puts forward the defects and imperfections in the research,elaborates the relevant theories,and analyses the factors affecting the pricing of automobile products,which lays the foundation for the following modeling.Then,under the carbon quota and trading mechanism and the carbon label mechanism,the car pricing under the centralized and decentralized decision-making in the supply chain is constructed,and the results are analyzed.The impact of carbon trading market and consumers' low-carbon preferences on the product pricing under the two mechanisms is discussed in depth.Finally,combined with two kinds of carbon emission mechanisms,we construct the car pricing under the carbon quota trading mechanism and the carbon label combination mechanism,and analyze the results under the centralized and decentralized decision-making in the supply chain.We discuss in depth the impact of the carbon trading market and consumers' low-carbon preferences on the product pricing under the combination mechanism,as well as the sales pricing for each member enterprise in the supply chain.The decision-making of carbon emission reduction investment provides relevant theoretical basis and practical suggestions.The feasibility and validity of the model are verified by setting the actual parameters in the model and simulating the actual data.Finally,it is concluded that under the carbon quota trading mechanism and the carbon label mechanism,the centralized decision-making can make the product pricing optimal and the supply chain profit maximum,while under the combined low-carbon mechanism,the centralized decision-making can get the optimal solution only when the carbon market transaction price and the consumer's low-carbon preference reach a certain value.