Research On X-Company Large User Direct Trading Competition Strategy From The Perspective Of Stakeholders

Since 2015,China's new round of power system reform has been launched in accordance with the "three liberalization,one independence,and three strengthening" mentality.A series of supporting policies,such as the reform of transmission and distribution prices,the reform of power generation and utilization plans,and the liberalization of the electricity-selling market,have been intensified.The country's determination to deepen the reform of power marketization is strong,local governments have a strong incentive to dig out power reform dividends,industrial and commercial users have a strong willingness to resist downward economic pressure,and reduce the cost of electricity,and the intention of new distribution links such as electricity sales companies to obtain power reform dividends Obviously,for coal-fired power generation companies that have been the main exporters of market dividends,the demand for reducing the decline and improving profitability is also very strong.The interests of various entities in the current electricity marketization reform are strong and conflicts are obvious:on the one hand,as the main exporter of interests Of conventional thermal power generation enterprises,under the operating pressure of rising coal costs and continuous decline in utilization hours,the call for reducing the decline and concessions is growing;on the one hand,the size of direct trading large user groups continues to expand,and electricity sales companies serve as new markets The body flooded in and the profit intention was strong.How to find a reform path that can take into account the interests of all market players,and avoid excessive pressure on power generation companies to resist resistance to reforms,and finally achieve a smooth progress of reform and the co-existence and win-win situation of all the players is a brand-new,Complex challenges.Facing the above-mentioned macro situation,combined with the specific situation of the Fujian regional power reform and the direct purchase market of large customers,the X Power Company,which was completed and put into operation in the late 1990s,has both long capacity,high energy consumption cost,and poor regulation performance.And other disadvantages,but also has the advantages of less depreciation expenses,low financial costs,and strong talent management foundation.How to focus on the macro situation of the market and based on its own characteristics,consider and promote the foundation of rational and healthy sustainable development of the direct purchase market of large customers in Fujian In the past,the formulation and implementation of a competitive strategy to ensure the company's market share and trading electricity prices is a problem that the company needs to solve urgently in recent years.This article will focus on the perspective of the strategic management theory of stakeholders,focus on the direct purchase market of large users in Fujian region,based on the in-depth analysis of the structure and core interests of the market participants and stakeholders,using literature theory and case studies,etc.Method to discuss the possibility of a healthy,rational,symbiotic,and win-win development path for the market,and to form a direct-to-market competition strategy for large users that complies with market development and protects the interests of Company X,and provides direct access for large power users Scientific and effective decision-making reference,and provide some reference and reference for the development and exploration of the direct trading electricity market in Fujian and other large domestic users.