The New Marketing Strategy Of WL New Energy Vehicle In Marketing 4.0

WL is a Chinese intelligent electric vehicle company that strives to become the first user company in the country by providing high-performance intelligent electric vehicles to create the ultimate user experience.As the development prospects of China’s new energy vehicles are getting better,more and more domestic Internet companies are starting to produce new energy electrics.In the face of fierce competition,WL aims to differentiate its products and services from competitors.It not only provides high-end products,but also innovates in the service model,giving users one-click power and onebutton service.This paper uses the theory of marketing 4.0 proposed by Philip Kotler and leverages the factual data to conduct an in-depth study on the marketing strategy of WL.This paper first studies the relevant theories and related literatures of the theory of marketing 4.0.It is found that there is no enterprise application theory at present,because this theory is relatively new;then the analysis of the company’s main competitors and internal and external environment,and then combined with the data to analyze the marketing status of WL.In the research of marketing strategy related theory,I found that the marketing theory is inseparable from the era,especially in the digital age,we must use the marketing strategy theory of the digital age to analyze the marketing problems of a company,but not the traditional marketing.The study of WL can also help solve the similar problems in other auto enterprises.The innovation of this paper is that there has not been a theoretical model of marketing 4.0 adopted by automobile companies,and no automobile enterprises have applied to marketing work.Therefore,this marketing theory research based on the digital age is relatively novel,and I’d appreciated it so much if our readers can improve further and give me your suggestion.