Post-use Evaluation(POE)Study Of Chengjiang Yuelian Manor Sightseeing Agriculture Park

Under the background of the rural revitalization strategy,Sightseeing Agricultural Park is developing towards diversification and integration.In recent years,China's support for tourism agriculture is tremendous,and the development of tourism agriculture has been in full swing.Many different types of sightseeing agricultural gardens have sprung up,but there are still many shortcomings in their development.At the same time,the post-use assessment(POE)research in the field of landscape construction of sightseeing agricultural parks has gradually developed,but generally speaking,the research time of this kind of research is relatively short,and the research content and depth need to be expanded.In this paper,the POE index system of sightseeing agricultural park is established to supplement the post-use evaluation system of sightseeing agricultural park landscape in China.It is expected to provide a reference for the future study of sightseeing agricultural park landscape evaluation and provide a reference for the later construction of Yuelian Manor.This paper mainly studies POE of Chengjiang Yuelian Manor Sightseeing Agricultural Park.Through the research and analysis of the relevant literature of POE and sightseeing agricultural park,the development context and characteristics of there were summarized,which laid the theoretical foundation for further research.Through the investigation method and interview method,collect relevant information of Chengjiang Yuelian Manor and introduce the current use situation.The composition elements of sightseeing agricultural park,maslow's hierarchy of needs theory and agricultural landscape resource evaluation were studied to determine the rating factor set of chengjiang yuelian manor and provide theoretical basis for the subsequent investigation.The main research conclusions and results of this paper are as follows:(1)Construct the evaluation factor set of yuelian manor.The evaluation factor set includes five first-level evaluation indicators,namely natural landscape elements(A),cultural landscape elements(B),production landscape elements(C),supporting facilities elements(D)and other elements(E).Under the first-level evaluation index,there are 10 second-level evaluation indexes and 33 third-level evaluation indexes.According to the evaluation factor set of Yuelian manor and the Likert scale method,the questionnaire of importance and satisfaction was designed,and the principle of questionnaire issuance was determined..Determine the principle of questionnaire distribution and issue the questionnaire.In this study,616 questionnaireswere distributed,including 306 satisfaction questionnaires,306 importance questionnaires and 4 invalid questionnaires.SPSSAU software was used to analyze the reliability of the recovered questionnaires,and the results of the reliability coefficient value(0.970)higher than 0.9 were obtained,indicating that the data had high reliability and could be used for further analysis.(2)By using the SPSSAU software to analyze the basic information of users,it can be seen that among the users of the Yuelian Manor surveyed,the number of female users(53.92%)is slightly higher than that of male users(46.08%),49.02% of users are between 18 and 35 years old,33.99% of users are ordinary employees,and 38.24% of users choose to visit yuelian manor with their families.At the same time,it is found that the correlation between user composition and frequency of visit is 0.211,and that between user composition and time of visit is 0.399,both of which have significant positive correlation.(3)The satisfaction evaluation of POE in yuelian manor was analyzed in hierarchy,and the user satisfaction result was obtained.The satisfaction evaluation of POE in yuelian manor was analyzed in hierarchy,and the user satisfaction result was obtained.The average satisfaction degree of the first level index is ranked from high to low as follows: supporting facilities elements(3.88)= cultural landscape elements(3.88)> other elements(3.86)> natural landscape elements(3.82)> production landscape elements(3.7).Among the three-level indicators,the satisfaction value of "restaurant facilities" is the highest at 4.08,and the satisfaction value of "craft display" is the lowest at 3.60,which needs to be further strengthened.(4)Using the analytic hierarchy process(AHP),SPSSAU was used to calculate and analyze the importance rating,and the preliminary weight was obtained.Firstly,the preliminary weight value of the first-level index was obtained through analysis,in which natural landscape elements were the highest(53.634%)and production landscape elements were the lowest(9.694%).Secondly,the preliminary weight of each three-level index is calculated,and then the preliminary weight value is combined with the preliminary weight value of the first-level index to obtain the preliminary combined weight.Among them,the preliminary combination weight of "thematic landscape" is the highest(10.11%)and the "number of buildings" is the lowest(0.44%).(5)Study the demand theory,introduce Kano model,combine the satisfaction value and important value,determine the demand intensity and target value,and calculate the improved weight.Among the first-level indicators,the improved weightvalue of natural landscape elements is the highest(59.42%),and the humanistic landscape elements is the lowest(9.38%).Among the three indexes,the weight value of combined improvement of "water quality" is the highest(22.07%)and the number of buildings is the lowest(0.43%).The improved weight is compared with the initial weight to make a evaluation.In the first-level evaluation index,the weight of supporting facilities increases,while that of cultural landscape decreases.Among the three-level evaluation indexes,the weight values of water quality,overall health status and tourist participation have increased significantly.(6)According to the improved weight and satisfaction value,the priority of evaluation index is determined and divided into three levels: high,medium and low.The evaluation factors are concentrated,and the following indicators need to be optimized and improved: the high-priority indicators include plant greening degree and diversity,plant growth status,tourist participation in production activities,plant color and seasonal changes,water quality,water area,water beauty,and plant configuration,a total of 8 indicators;The middle priority index includes the embodiment of the function of popular science education,the coordination degree of the overall architectural style,the experience of agricultural production activities,the embodiment of the function of ecological health preservation,the geographical location,the garbage can and the process display,a total of 7 indicators;Low-priority indicators include the number of buildings and rest facilities,a total of two indicators.(7)According to the division of priority,this paper analyzes the merits and demerits of yuelian manor,and puts forward the strategy of landscape optimization.In terms of natural landscape,optimize plant configuration form and improve water landscape quality;In terms of human landscape,coordinate the overall style of architecture;In terms of production landscape,we should increase the participation of tourists,enhance their sense of experience in agricultural production activities,and enrich the contents of technological display;In terms of supporting facilities,additional rest facilities should be provided to enhance the design sense and functionality of garbage cans;As for the other elements,the embodiment of the function of popular science education and ecological health preservation should be strengthened.