Research On The Financial Performance Evaluation Of A Enterprise Based On Efficacy Coefficient

In 2019,affected by the market economic environment,the overall sales volume of Chinese automobiles declined.In such a situation,the national development and Reform Commission issued the implementation plan for promoting the renewal of automobile,household appliances and consumer electronic products and promoting the development of circular economy(2019-2020,draft for comments),which plans to further expand the automobile consumption market and promote the development of circular economy.With the price of joint venture automobile brand falling and the number of products increasing,the competition in automobile industry will be more intense.In the face of such fierce competition,the financial performance evaluation of enterprises is particularly important.Financial performance evaluation can scientifically and effectively supervise and manage the financial performance of enterprises.In addition,in the process of analyzing and evaluating financial performance,enterprises can reflect on the past shortcomings,clarify the current problems to be solved,and predict the future development trend of enterprises.Therefore,scientific and effective financial performance evaluation is an important part of improving the competitiveness of enterprises.This paper takes automobile company A as the research object,and studies its financial performance evaluation based on the efficiency coefficient method.The paper consists of five parts,the first part mainly introduces the research background,research significance and current research status around the world,and expounds the research content,research methods and technical routes of this paper,and gives the innovation points of this paper.The second part is the theoretical basis of this paper,which analyzes the performance management theory and stakeholder theory,and summarizes the efficiency coefficient method.The third part analyzes the current situation of automobile company A and its financial performance evaluation,and expounds the shortcomings.The fourth part puts forward an improved efficiency coefficient method,and evaluates the financial performance of automobile company A.According to the characteristics of automobile company A,this paper analyzes its financial performance evaluation indicators from four aspects,and determines the weight and evaluation criteria of these indicators.The financial performance of automobile company A in 2014-2018 is simulated and analyzed,and the existing problems in the business process are obtained.Finally,this paper puts forward some suggestions to improve the financial performance evaluation system of automobile company A,so as to help it with the better operation and development.The fifth part is the conclusion of this paper,and the limitations of this paper are analyzed.The main contribution of this paper is to provide guidance for the development of automobile company A,and also to improve the financial performance evaluation system of China’s automobile enterprises,so as to promote the good and orderly development of automobile enterprises.