The Commercial Project On The Battery Management Of New-energy Vehicles By K Corporation

With the depletion of global energy reserves and the growing demand for environmental protection,new energy vehicles are increasingly receiving attention from many countries around the world because of their environmental protection concepts.In the past five years,China has vigorously promoted the development of new energy vehicles.China's new energy vehicles are showing rapid development.It is estimated that by 2025,the target number of new energy vehicles in China will reach 5 million.The power battery is the power system of the new energy vehicle.During the operation of the vehicle,the battery management system(BMS)is needed to intelligently manage and maintain each battery unit,prevent overcharging and overdischarging of the battery,prolong the service life of the battery,and monitor the battery.status.According to statistics,70%of accidents in new energy vehicles can be reduced by the application of battery management systems.Therefore,BMS has a great impact on the safe driving and driving costs of new energy vehicles.As the country's development of new energy vehicles' endurance and the safety of new energy vehicles are increasing,the technology of BMS will inevitably need to be improved,and the market size will increase accordingly.K company is an electronic component trader with automotive connectors as its main business.In the automotive industry,it has been deeply cultivated for more than 10 years.With the development of the automotive connector industry,the industry is motivated to compete and break through the competition.K company needs products.Improve the comprehensive capabilities in terms of technology and services.At this stage,new energy vehicles are strong as a national key support project.The increasing demand for environmental protection in the world and the country's demand for cornering overtaking of the new energy automobile industry will inevitably lead to a broad prospect for the new energy vehicle industry.Under this circumstance,the new energy vehicle battery management system project has entered K.The company's vision.First of all,the new energy vehicle management system industry has broad prospects for development;secondly,K Company has a stable supplier system and stable downstream customer resources in the automotive industry,and can apply these resources that the company has now to new projects;again,the company urgently It is necessary to improve the competitiveness of enterprises through comprehensive improvement of products,technologies and services.Finally,in the past three years,K Company has indirectly participated in 10 new energy vehicle BMS development projects,and directly participated in the new energy vehicle BMS development project.Thus,there has been a certain amount of experience in the industry.Therefore,K Company hopes to seize this opportunity and start a second venture to integrate products and technology to create products that meet market needs.This paper will study the business plan of K Company's new energy vehicle battery management system project based on the relevant strategic management and entrepreneurial theory,combined with the current situation of the industry and the company.