Research On Interactive Design Of Community Products Based On User Behavior

With the tide of experience economy,the transformation of world economic system ushered in the era of experience economy.User experience has been paid more and more attention.Community products,as the main role of Internet products,are also developing and improving their functions and services.However,in order to improve product functionality,some community products such as Baidu Tieba constantly inject new functions into the products,which leads to the neglect of interaction while commercializing the products.The interaction interface is more complex,the user's behavior path becomes longer,and the user experience deviates.As a result,the influence of some community products and the number of users gradually decrease.Therefore,from the perspective of user behavior,it is particularly important to study community product interaction design.Based on the research of user behavior,this paper summarizes the interactive design strategy of community products based on user behavior,and validates the theory through practical projects.Firstly,the topic takes "user behavior" as the starting point of the full text research,and studies the current situation and development trend of community products.Through competitive analysis of relevant community products,it summarizes and summarizes the existing problems of current community product interaction design and the space for improvement.The user behavior model is introduced to explain the meaning of user behavior in detail.It is pointed out that the object of interaction design is user behavior in essence.The relationship between user behavior and interaction design is briefly discussed.It is proposed that user behavior research can help users of community products enter the state of cardiac fluid experience and guide the interaction design of community products.Secondly,the topic takes Baidu Tieba,a typical community product,as the object of study,through quantitative research methods such as data analysis,questionnaire survey,etc.,to locate the user characteristics of the product,and through interviews,user model drawing,to split the behavior of users in the process of using the product.Investigate users' conscious,unconscious behavior and emotional changes in the process of using products.Based on this,the user itinerary map of community products is drawn,and the real needs of users when using community products,such as better community atmosphere and higher browsing efficiency,are perceived.Based on the results obtained,the community product design strategy based on user behavior is attempted from different perspectives.Finally,the design strategy is used to guide the actual project design,and the design usability is scored by usability test after the output of the design results.After the score is passed,the A/B Test evaluation test method is used to verify the usefulness of the design strategy and method constructed in this paper.From the point of view of user behavior,based on the relevant literature theory research,this paper obtains user behavior data through various user research methods,constructs a user-behavior-oriented interactive design strategy for community products,provides a new entry point for community product interaction design,and also promotes community products to provide better browsing,publishing and searching experience for users.Make the product operation more in line with user behavior and enhance the user experience.