| There are many kinds of ticketing modes for railway passenger transport in our country,but the ticketing modes chosen by passengers are relatively single,and there are great differences in task commitment rate.In order to balance the ticketing structure and make good use of the existing resources of distribution channels,reflect objectively people-oriented service concept of railway,and improve convenience of passengers buying tickets and collecting tickets,this paper studies the present situation of railway passenger ticket sale model,and puts forward suggestions for improvement in view of the influencing factors.The specific research contents are as follows:(1)The necessity and feasibility of thesis research is demonstrated.Drawing on the experience of Japan and Germany,it will provide reference for further improvement and optimization of China’s passenger ticket system.(2)Current situation of eight main types of ticket sale channels management existing in China and the advantage and disadvantage of this kind of ticket selling method is detailed analysed.(3)Influencing factors on passenger satisfaction with ticket purchasing is detailed analysed,considering the travel ticket demand of different groups.(4)The KANO model is introduced.The factors affecting the satisfaction of passenger ticket purchasing are classified into demand types,then through quantitative method,we can get the influence mechanism and degree of different influencing factors on passenger ticket purchasing.(5)Agent Location is quantitatively analysed by use of Set Coverage Mode,and the example is verified by LINGO.(6)The development goal of continuously optimizing the proportion structure of different ticketing modes is put forward at the macro level,meanwhile,at the micro level,combined with the above factors,the development goals of providing heterogeneous services by different groups,rationally changing part of the ticketing mode,and further upgrading and transformation of soft and hard services are put forward. |
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