Research On Automobile Modeling Design Based On Song Dynasty Culture

China's auto industry continues to develop.In response to the plagiarism of automobile design in today's Chinese market and the status quo of non-mainstream localization style,contemporary people have the responsibility and mission to complete the Chinese style of Chinese auto brands while spreading Chinese culture..To this end,this paper has the following contents:First of all,starting from the cultural and styling styles of the five major mainstream car countries in the world,namely German,American,Japanese,French and Italian,the formation of the style and design style of the mainstream cars and the local Culture is closely related.Secondly,the cultural exploration and styling analysis of Chinese national auto brands,the selection of Geely,BYD and the Great Wall for the analysis of brand culture and part of the model design,found that the current use of Chinese culture of car styling is too much use of elements There are no logical facts.Then,it analyzes and summarizes the metaphysical(Song and Ming dynasty,Song dynasty literature)and metaphysical(dress,sculpture and porcelain)with typical representations in the Chinese Song dynasty culture,which provides a reference for the later design style and element extraction.Finally,carry out the design practice of this paper.Based on the survey of automobile consumption intentions and the analysis of Song dynasty culture after part of 90,the overall design style positioning and design element analysis extraction and evolution,and finally explored a set of practical design language to assist the formation of three design schemes in this paper.In-depth refinement of the final solution to complete 3D software modeling and rendering.This paper analyzes the relevant literature and analyzes the existing specific car models in the market,and sets up a questionnaire to conduct online research on the post-90 s group and complete the design through the extracted design language.It is hoped that this paper can provide a feasible reference for the research of national brand automobile modeling and the formation of mainstream localization style.