Research On Landscape Construction Of Characteristic Town Under Cultural Experience Mode

The “Characteristic Town" concept has been put forward,which arose the attention of all parts of the country to the programming and construction of Characteristic Town.However,blind construction in many places had been resulted in the lack of characteristics in certain towns,which eventually plunged them into a cultural crisis.Nowadays,the unsatisfactory cultural experience of Characteristic Town had became the vital focus of government attention.Culture is the soul of Characteristic Town and the key to realize the industrial development and tourism development of Characteristic Town.How to give full play to the Characteristics Town,so that all users of its experience the culture in the landscape of Characteristic Town in such a trend.Therefore,“Cultural Experience” became a new direction of this thesis to research the landscape construction of Characteristic Town.The research was based on the social development background of Characteristic Town,which summarized the current situation of Characteristic Town landscape construction.It defined the concepts of“Cultural Experience” and “Characteristic Town” through the research of relevant literature and policy materials,and analyzed the relevant theories related to “Culture” and “Experience” in cultural experience.Started from the cultural ideology and the dynamic relationship of experience,thisthesis researched the influencing factors and characteristics of cultural experience of Characteristic Town landscape,and analysed the media and type of Characteristic Town's users cultural experience.While combined with the progressive relationship of experience,as the starting point of this research: cultural experience behavior-human activities,cultural experience process-the type of experience obtained under the media of five senses system,cultural experience implication-human gratification.Ultimately,according to the process of cultural experience,the framework model was constructed by landscape construction under the mode of cultural experience.According to the previous discussion on the concept and theory,it is proposed that the Characteristic Town landscape construction method under cultural experience mode,which were primarily consisted of three parts: the guidance of cultural experience,the induction of cultural experience and the feedback of cultural experience.The guidance of cultural experience refered to the culture expression in the landscape of Characteristic Towns,the induction of cultural experience refered to the improvement and maintenance of the lack of Five Sense System landscape media and the single type of experience gained in the process of cultural experience,while the feedback of cultural experience refered to a questionnaire was constructed to investigate the cultural experiences of users in characteristic towns,which would be summarized toinvestigate the Characteristic Town.It was used to investigate the cultural experience of users in Characteristic Town and to provide the basis for landscape construction or optimization in the future.It took Maotai Town as an example,which demonstrated the landscape construction method of Characteristic Town under cultural experience.Specifically,it analyzed the situation of cultural experience guidance in the past and the situation of cultural experience induction in the present in the Maotai Town landscape.On the feedback level of cultural experience,through questionnaires and interviews and other mothods,the users collected the experience information in the visual system,auditory system,taste-olfactory system,body system and olfactory system of Maotai Town,and qualitatively analyzed the crowd's experience of Maotai Town's cultural experience under the Five-Sense System landscape media.Secondly,the landscape was constructed as a framework model under the cultural experience mode.It also was used to investigate perception of the users,evaluation and preference of local cultural landscape in Maotai Town.Last but not the least,it used Marlowe's Psychological Needs Theory to investigate the users' psychological value demand intention data of Characteristic Town under the cultural experience mode.This thesis summarized the deficiencies of Maotai Town landscape under the current cultural experience mode,and put forward relevant optimization suggestions,which were based on thetheory and investigation.In the end,the thesis summarized the three strategies for the creating the Characteristic Town landscape process under the cultural experience mode,which were based on the understanding of the Characteristic Town landscape essence and characteristics under the cultural experience mode:It paid more attention to the guidance of the cultural experience at the previous planning level of the Characteristic Town.In addition,it also paid attention to the induction of the cultural experience at the current operational level of the characteristic town.Moreover,it paid attention to the feedback of cultural experience and at the future use level of the Characteristic Town.The proposed strategies also provided a reference model for the cultural experience research of other Characteristic Towns in this thesis.