| The appearance of urban complex brings convenience to people’s life,but it also causes problems such as space confusion and difficulty in finding the way.Guiding system is an important medium to help people find their way in strange space.In the absence of the guidance system,people’s pathfinding ability in space largely depends on everyone’s spatial cognition ability and the complexity of the space they are in.However,people’s spatial cognition ability is limited.A good guidance system can provide more clear information for people to guide them,so as to help them understand the surrounding space environment,improve the spatial cognitive map in the brain,and solve the pathfinding problem in the space.Especially in the complex urban complex of national convention and exhibition center,it is very important to plan and design the guide system reasonably.Firstly,this paper analyzes the necessity of users forming spatial cognition in complex environment through the research of spatial navigation,spatial cognition and other related theories.Secondly,on the basis of the field survey of the national convention and exhibition center,this paper analyzes the reasons for users’ difficulty in finding their way and the problems existing in the original guiding system by means of questionnaire survey and behavior observation record,and puts forward the improvement and optimization design strategy.Thirdly,according to the movement behavior of different people in the museum,the passenger flow line is re-planned to divide the decision-making point level of the guide system,and the point position of the guide system of the national convention and exhibition center is re-arranged to explore the users’ needs for different information levels in different positions.Finally,according to the cognitive habits of users,the naming method of the national convention and exhibition center building is determined again.In terms of information transmission,it is unified,hierarchical and accurate,so as to help people quickly build spatial cognition and accurately locate and find their way.At the same time,the design of the guide system also combines the characteristics of the national exhibition center and thesurrounding environment,the original guide system has been comprehensively improved and optimized.The innovation point of this essay is to state exhibition center guide depending on the system optimization design as an example,from the spatial cognitive law and pathfinding behavior two perspective,combined with the people,guide and spatial relationship between mutual gain,realize the interaction between people and advertising system,meet the diverse needs of the audience,to solve the audience at the national convention center in face of various difficulties,find the path to improve advertising pathfinding guide role in the system,explore a set of accord with spatial cognitive law guide depending on the system design method,,and for the future of urban complex guide depending on the system design and planning experience to provide reference and theoretical support,Let people in the national convention and exhibition center and other urban complex road when the experience of convenience,safety and comfort. |