Study On Marketing Strategy Of H Company's Intelligent Power Management Systemy

With the implementation of smart grid development program and overall investment plan putting forward by state grid in 2009 in three stages,the construction of smart grid has shown initial results.As an important part of smart power grid,smart power management system has basically reached the strategic goal of full coverage of state grid after nearly ten years of rapid development and construction,and the demand has entered a relatively stable period.The competition of intelligent instrument enterprises will be intensified,and the industry will surely usher in a new round of reshuffle.However,with the proposal of state grid's "ubiquitous power Internet of things" strategy,profound changes have taken place in the energy and power industry,the development of quantum communication,artificial intelligence,5G and other communication technologies has been accelerated,and business model innovation has been continuously active.In the future strategic deployment of state grid,540 million smart meters and smart terminals will be connected,which will bring more opportunities and challenges to smart instrument enterprises.As a well-known smart instrument enterprise in China,how H company rapidly transforms,adapts to the development and seizes opportunities in the future market will become a new topic.Based on the characteristics and advantages of the smart meter industry,this paper formulates marketing strategies in line with the actual situation of H company to provide sufficient competitiveness for the sustainable development of the company.First of all,this paper reviews the relevant foreign and domestic researches,clarifies the research purpose,content and technical route,and establishes the research methods.The research methods are mainly based on theories,combined with literature research,empirical analysis,survey and other research methods.The theoretical basis is mainly PEST analysis model,porter's five forces analysis model and marketing management 4P theory.Secondly,this paper takes H company as the research object and uses PEST analysis model to analyze the macro environment from political factors,economic factors,social factors and technical factors to fully understand the external environment of the company.Using porter's five forces analysis model,this paper analyzes the industry environment from five aspects: bargaining power of suppliers,bargaining power of buyers,threat of new entrants,threat of substitutes and degree of competition of competitors,so as to fully grasp the competitive environment of the industry the company is in.Besides,from the current situation of H company's marketing management,find out the problems existing in the current company's marketing management,and then,intelligent power management system of the current product,price,channel,promotion,etc,are analyzed in detail by using the theory of marketing management "4P" classic H company.It points out that the company exists some problems including unsuitable marketing management of product positioning,technical quality,inflexible pricing mechanism,a bit high price,single marketing channel and unsuccessful promotion management and backward promotion modes.Finally,according to the company's macro environment,industry environment and the company's existing problems,the sustainable and sound developed product strategy,price strategy,channel strategy and promotion strategy that suitable for H company are proposed combined with the classical theory of marketing management.This paper realizes the readjustment and establishment of the marketing strategy of H company's intelligent power management system,so as to make it outstanding in the industry competition and maintain good sustainable development ability,and provide certain reference significance for other intelligent instrument enterprises in the same industry.