Research On Audi's Marketing Strategy In Shandong Market

In the largest single market in China,Audi in February 2016 delivery of 34,152 units,a slight increase of 1.3%.In the first quarter of 2016,Shandong Province completed a total of 596,200 and 589,300 car sales,up 3.65% and 4.26% respectively.Among them,469,800 and 465,300 were sold and 4.57% and 3.54% respectively.In this huge market in Shandong,Audi's sales are still good,but in the face of complex and volatile economic situation in order to maintain a good market sales of German Volkswagen need to continue to optimize the marketing strategy,this article is here The background of the choice of German Volkswagen in Shandong market marketing strategy for the study.This paper analyzes the marketing environment of Audi Automobile in Shandong market after the development of the German Volkswagen in Shandong marketing strategy.Price strategy put forward the commonly used pricing strategy,product prices to meet customer needs.Channel strategy put forward the marketing channel model,suitable for their own development channels.Customer satisfaction strategy put forward customer satisfaction strategy outlined customer satisfaction demand information access to meet customer satisfaction needs strategy.Improve the customer loyalty strategy put forward the connotation and characteristics of experience marketing,experience the economic era of automobile enterprise strategy adjustment,automobile experience marketing strategy formulation and implementation.At the same time,it puts forward the safeguard measures of changing the management concept,studying the psychology and behavior of consumers,improving the market reaction ability,paying attention to the customerrelationship,extending the service field and building the automobile enterprise culture.