Research On Marketing Strategy Of FAW-Volkswagen Audi Q5L

Automobile industry has always been an important economic pillar industry in China,and it has played an important role in promoting China's economic growth.With the rapid development of automobile industry,the number of domestic car ownership is increasing,the scale of automobile market is expanding,and the demand of customers is increasing.Under this condition,many brands of cars in the world are concerned about the Chinese market,which is regarded as the land of automobile products after all.In recent years,driven by the reform and opening-up policy,the level of international trade has improved rapidly.Many automobile enterprises enter the domestic automobile market by means of joint venture or import,hoping to participate in the competition of the domestic market.In the competition,occupy an important seat in the automobile industry.Audi brand is an international car brand with a long history.It is also the first luxury car brand to enter the domestic automobile market.Judging from the actual sales of the Audi brand in the domestic market,Audi has been able to occupy the largest share of the luxury car market in the process of competition with the same industry,and the Audi brand has been able to occupy the largest share of the luxury car market.From 2010 to 2014,the Audi brand was explosively expanding market share,but sales of the Audi brand have changed since 2014.Under the influence of Chinese economy,the pattern of automobile market is changing with the change of policy.Audi brand.Sales quotas are gradually declining.Audi Q5 L is the latest Audi brand on the market,which has occupied an important market share since the market,belonging to luxury car brand by consumers more positive one of the models,is also an important direction of FAW-Volkswagen development.Now Audi Q5 L sales are affected by the competitive environment,improving Audi Q5 L sales has become one of the problems FAW-Volkswagen needs to face.To this end,FAW-Volkswagen needs to consider the role of Audi Q5 L market,understand the needs of customers,and formulate the correct sales strategy from a customer's point of view.Taking Audi Q5 L produced by FAW-Volkswagen as a research case,this paper analyzes the macro-environment of Audi Q5 L sales,understands the internal environment of FAW-Volkswagen,and finds out the competitors faced by Audi Q5 L in the course of sale.In this paper,a questionnaire survey on consumer behavior is carried out to understand thecurrent situation of consumer consumption and to clarify the impact on consumer behavior.This paper also finds out the marketing problems existing in Audi Q5 L,and then gives some suggestions to solve the problem and formulate an effective marketing strategy to ensure the smooth implementation of Audi Q5 L marketing strategy.I hope this study can solve FAW-Volkswagen Audi Q5 L.Marketing problems,prompted Audi brand to become the king of market segmentation,it can continue to be a leader in the domestic automotive market.