Analysis And Development Of Business Models Of Construction Enterprises

With the rapid development of the national economy,the construction industry has continued to grow and develop.However,in recent years,the competition in the construction industry has become increasingly fierce.Construction companies are facing double competitive pressures from domestic and international counterparts,and the profit-making space of enterprises is shrinking.The reason is mainly because there are certain problems in the traditional production management methods of these enterprises.China's large,medium and small construction enterprises are basically in the same competitive platform,carrying out business in a similar organizational form and management mode,but have not found a suitable The business mode,operation mechanism and profit mode of the company's own development.In recent years,there have been more and more relevant researches on business models,which are used by industry and academia as a new analytical tool and tool for enterprise management.The competition between enterprises today is no longer a competition for simple products and services,but a competition for business models.At present,the relevant research on business model has little research on the business model of the construction industry,and has not formed a theoretical research system that effectively promotes the classification and development of business models of construction enterprises.The classification of business model of construction enterprises is the premise and foundation for construction enterprises to identify their own business model categories and improve and develop successful business models.Adopting a scientific method to identify the business model of building owners can provide a reference for small and medium-sized construction enterprises to reflect on their own business model types,improve and develop their own business models,and improve their production management capabilities and market competitive advantages.Therefore,based on the existing research foundation,this paper constructs a business model research framework suitable for the construction industry,selects representative indicators of the construction industry,and adopts scientific analysis methods to conduct business model classification research of construction enterprises.This paper first comprehensively reviews the research on the concept,classification and development of business models.It is found that most of the research on business models revolves around “value”.The business model of the enterprise is a dynamic and interrelated chain development process.Secondly,this paper analyzes and summarizes the representative research patterns of business models at home and abroad,as well as related research on value chains,and finds that there is a corresponding relationship between business models and activities in the value chain.Different types of business models are formed between enterprises.The choice of constituent elements in the value chain.Therefore,based on the value chain perspective,this paper constructs a business model research framework from two dimensions of quantitative and qualitative,which lays a foundation for the classification research of business models.This paper selects the representative quantitative indicators of the construction industry,and identifies the mainstream business models of China's construction enterprises through cluster analysis methods: integrated industrial chain business model,internal management and competitive business model,regional coordination Develop a business model and develop an emerging business model.Combined with the definition of business model,the representative case is selected to analyze the characteristics of each business model type from three aspects: value orientation,value creation and value acquisition.Finally,through the comparison of mainstream business models and the analysis of applicable conditions,it provides relevant experience for small and medium-sized construction enterprises to identify,improve and develop their own business models and enhance their competitive advantages in the market.