Commercial Design With Cultural Regional Language Usage And Exploration

China's geographical characteristics and cultural characteristics,renowned worldwide.The ancient architectural culture of our country has also attracted much attention in the history of world architecture.Modern domestic architectural culture by the impact of foreign design concept,the voice is relatively weak,which is not commensurate with China's rapid development of the economy,and the realization of China's powerful dream is not commensurate.We have a cultural history with a long history.The same rich culture,not only gave birth to our spiritual civilization,but also deeply affected the architectural culture.The erosion of the architectural culture of our country by the Western architectural culture is obvious,and the domestic buildings tend to be the same from the south to the north,from the east to the west,and even at home and abroad.At the same time,globalization has accelerated the demise and destruction of the country's own culture.How to strengthen the inheritance and development of architectural culture with local regional characteristics is a problem that needs to be considered all over the world.As a typical representative of urbanization,commercial complex architecture is an effective carrier to inherit regional cultural traditions.This paper takes the design of sand magnetic culture square as the research object,and summarizes and explores the traditional regional and cultural elements.Through the in-depth study of this cultural characteristic,it provides ideas for the construction of cultural buildings with regional characteristics in China.Based on the commercial building design of the Such culture Plaza in Chongqing,China,this paper explores the relationship between the traditional elements of the region and the design of commercial space on the basis of the actual commercial design project,after investigating and studying the existing cultural and commercial projects in thesurrounding provinces and cities.This paper analyzes the successful cases of the application of regional decorative elements in modern commercial space design,summarizes the methods and principles of its application,and provides a useful method for modern designers to draw lessons from the traditional decorative art and regional design.Chongqing Chiqi port as a subject of research and creation of the site,in the country has a high visibility,but also a microcosm of Ba-Yu culture,with a rich history and culture,and the project itself is located in the original cotton mill and Chiqi port of the original Old wharf,with rich cultural heritage.Chiqi port sand Such culture Square as a display of Zhongqing image window.How to show the characteristics of Chongqing's own features,how commercial buildings reflect the local cultural and regional nature has extraordinary practical significance,commercial architectural design exploration How to reflect the national character,how to show cultural self-confidence,but also has a great realistic and academic value."Such Culture" is the combination of the modern elite culture of the Chinese nation and the popular culture in the National Revolutionary War,showing that the Chinese nation anti-Japanese War of the red culture.The case cited in this paper is the Ba Yu Cultural District,which is built with the Chiqi port sand Such culture square as the core.Through the regional construction and existing: Ba Yu Old Street,Jinbi Yidu Street,Shaxi Cultural Performing Arts center,sand Such Culture square,international creator port and other sub-projects support,for the construction of national tourism and cultural industry demonstration area,splash a heavy color.