Study On KL Sanitary Ware Co.,Ltd Competition Strategy In The Ubiquitous Network

Smart products are loved by Chinese consumers,and industry standards make the smart bathroom and the smart home appliances interconnected.In June 2018,the KL company released the KN products that can achieve the control between objects,leading the industry.On the third day after the product launch,the National Standardization Management Committee released nine smart home appliance standards.The interconnection between the smart bathroom and the smart home appliances is to integrate products from two industries.If you can use IT technology to provide additional services,this will benefit both industries.Use the smart home,the intelligent home,the smart home appliances and other keywords to access relevant IT technology and industry research literature.The result is that there is a ubiquitous network in the future home,the current IT technology is basically achievable.It is finally determined that the KL will implement a intelligent home strategy in the future,through internal analysis,the PEST analysis and the use of the Strategic Groups and industry competition analysis to analyze the competitive landscape of smart home interconnection platform and intelligent home.Based on the company's current situation,the conclusions of the macro-environmental analysis and the situation of the home appliance industry,the KL has proposed three major competitive strategies and three major safeguard measures for the intelligent home business.Among them,the competition strategies include establishing a intelligent home subsidiary corporation in the first-tier cities of China,building a intelligent home platform and developing deep cooperation with partners represented by real estate developers.And safeguard measures include innovative corporate culture,implementation of competitive incentive mechanisms and funding new businesses.In the process of exploration,we find that the strategy is consistent with the company's mission.This strategy can drive the existing business development of related companies.And it can make full use of data to provide intelligent,high-quality home management services.