Environmental Analysis And Countermeasure Research Of Zoomlion Improving Wechat Marketing

With the emergence of 4G and 5G mobile networks,smart phones and tablet computers are spreading rapidly,mobile Internet has entered the track of rapid development,one after another mobile social media came into being.Consumers can easily and quickly rely on new social media platforms such as WeChat and Weibo to find products that meet their individual needs and services.WeChat marketing is the new era of network marketing leader,it is carrying out a new marketing revolution.Construction machinery industry is bound to follow the tide of the times into the new era of WeChat marketing.But in the process of reform and development,WeChat marketing present situation can't meet the demand of zoomlion group and become the bottleneck which restrict the development of the group.Use of Perceived value theory and Purchase decision theory of zoomlion WeChat marketing strategy and strategic matching,analysis the execution and effectiveness of WeChat marketing,find out the problem,and put forward the proposal of reform and innovation,to enhance WeChat marketing and enterprise development strategy fit and promote transformation and upgrading of zoomlion WeChat marketing.This paper may analyze in detail the improvement of wechat marketing environment and explore the relevant countermeasures to improve wechat marketing for zoomlion,and it will broaden the market of group,and will promote the development of the network virtual community and electronic commerce for the group.it bring another profit growth chain.At the same time,it provides a strong guarantee for dealing with competitors,protecting existing market share,and developing new customer groups.WeChat Marketing is still a new topic in china,the current theoretical research field are mainly concentrated in areas such as fast consumer goods,there are limited researches on construction machinery enterprise.This paper may provide actual practice to wechat Marketing of zoomlion and then promote the development of wechat marketing so that zoomlion can benefit from it and further to promote the application of it.