Research On Dynamic Regeneration Design Of Traditional Walking Commercial Street In Post-E-Commerce Era

With the development of the society,people's living standards,economic level and consumption level have been steadily improving.There is a common desire for higher quality consumption and lifestyle,which spreads from the first tier cities to other cities or regions.Affected by this,the spatial morphology and development prospects of traditional pedestrian shopping streets are threatened.Nowadays,consumers have diversified their shopping methods,and e-commerce is loved by them.New retail models are emerging one after another.With the development of the society and the impact of the modern business models,the traditional pedestrian shopping streets in China have been gradually falling behind of economic development.It's high time to work for the vitality of the pedestrian shopping streets.The basic strategies and architectural design principles for the vitality regeneration are given in the paper based on the practice of the comprehensive planning and renovation of Dehua pedestrian commercial street,Zhengzhou.The paper guides the rehabilitation of the same kind of traditional pedestrian shopping streets,and points out the direction for its vitality regeneration.The thesis mainly includes the following parts:In the first part,the purpose,significance and background of the research on the topic are analyzed.The present situation of domestic and foreign research is summarized,and some basic theories are discussed in detail,and the main contents,methods and framework of the research are summarized.In the second part,the main research objects are compared and analyzed.The current development status of traditional pedestrian shopping streets and the electronic commerce are discussed.The problems of the two business forms are expounded.The summary of the impact of e-commerce on the traditional pedestrian shopping street and the comparison made between the two kinds ofbusiness provide theoretical support for the research.In the third and fourth part,the factors which affect the vitality of the traditional pedestrian shopping streets are defined,and the theoretical basis for solving the problems are given.The cases of the combination of e-commerce and traditional commercial streets are introduced,and solutions for the current problems and theoretical foundation of the vitality regeneration of traditional pedestrian shopping streets are expounded in detail.In the fifth part,a series of analyses and summaries are conducted based on the preliminary planning and architectural design of Dehua pedestrian shopping street.The paper has guidance to the dynamic regeneration of traditional pedestrian shopping streets,online and offline commercial integration and integration with the business in post-e-commerce age.