Research On TCL Group's Business Transformation And Financial Strategy Adaptation

China is in the important window period for the transformation and upgrading of the manufacturing industry,industry development is facing excellent opportunities,the boom of intelligent manufacturing continues to heat up,and the development of artificial intelligence,industrial Internet,big data,cloud computing and other technologies has promoted more and more enterprises to carry out "business transformation" to achieve a new round of growth in the new economic normal and"Made in China 2025" background.Business is the absolute main body of enterprise value realization and sustainable growth,it is the carrier of financial strategy.Business transformation has an important impact on the selection and implementation of financial strategy;financial strategy is an important driving force for enterprise business development,and whether financial strategy is suitable to affect business transformation,in turn,it can affect whether the enterprise can achieve leap-forward development;business transformation is closely related to financial strategy,the impact of the match on the company is mainly reflected by the performance of the company.In view of this,this paper adopts the case study method,based on the relationship between business transformation and financial strategy,takes TCL Group,one of the most representative transformation and upgrading of China's manufacturing consumer electronics field,as the research object,exploring the adaptation of its business transformation and financial strategy from 2009 to the present and the adaptation effect of the two,constructs the dynamic adaptation model of business transformation and financial strategy,revealing the inherent mechanism relationship between business transformation and financial strategy,providing reference for manufacturing companies with similar experiences in the transformation and transformation.Through the research,this paper finds that:1)As a consumer electronics manufacturing enterprise that began to transform earlier,TCL Group gradually realized the traditional terminal manufacturing business,such as multimedia electronics,communication,transformed to semiconductor display and material business upstream of the industry chain.Business transformation and financial strategy work together to promote the transformation of business from diversification to specialization,optimize the industrial structure and capital structure,but the adaptation effect is that the performance of enterprises is not good..2)Business transformation and financial strategy complement each other under the guidance of corporate strategy to promote the realization of corporate strategic objectives;The adaptation of financial strategy and business transformation affects the performance of enterprises,and thus affects the sustainable growth of enterprises.The performance and growth of enterprises also affect the choice and implementation of business transformation and financial strategy.Business transformation and financial strategy is coordinated evolution,dynamic matching,in practice,should pay attention to the dynamic adjustment of both.The innovations of this paper are as follows:Combining business transformation with financial strategy,exploring the internal mechanism relationship,and providing reference for the further development of financial strategy theory and business transformation theory.There is a certain theoretical and practical guiding significance.Application enlightenment of this paper is that the case study of TCL Group's business transformation and financial strategy adaptation provides transformation experience for manufacturing enterprises to transform their business under the background of "Internet+" and "Made in China 2025",providing a reference for the manufacturing industry to move forward to intelligent manufacturing enterprises.