Research On The International Strategy Of Automobile Industry In Jiangxi Province

As we all know,the automobile industry of each country is very important to the national economy.To a certain extent,it can reflect the modern industrialization level of a country or region.At the same time,the high input-output ratio and long industrial chain of the automobile industry can not only create more employment opportunities and improve people’s living standards,but also promote the progress of social historical civilization.Therefore,automobile industry of Jiangxi,as an important pillar industry,plays an important role in the economic development of Jiangxi.In addition,along with the national “One Belt and One Road” strategy,the automobile industry in Jiangxi Province should seize this good opportunity,accelerate its own development and achieve a qualitative leap.The main purpose of the article is to explore the international experience of successful automobile companies in depth and to draw lessons for the internationalization of the automobile industry in Jiangxi Province,thus accelerating the construction of the automobile industry in Jiangxi Province.Through literature reading,comparative analysis and statistics,we can profoundly analyze the current status and existing problems of the automobile industry in Jiangxi Province,and summarize the advantages and disadvantages of development of the automobile industry in different countries or regions.Firstly,the theory of internationalization of the automobile industry,such as comparative advantage,competitive advantage and product life cycle,is introduced and used as the theoretical basis of the full text.Then it introduces the development status of the automobile industry in our province and explains the necessity of its internationalization in detail.The next step is a profound analysis of the international environment of the automobile industry in Jiangxi Province,which includes the external environment and the internal environment.The external environment can be analyzed by using the PEST model,while the internal environment can use the “diamond model” to summarize the development opportunities and problems of the automobile industry in Jiangxi Province on the basis of environmental analysis.In addition,this article provides a reference for the international development of the automobile industry in our province through specific cases.BMW and Chery are typical representatives of Chinese and foreign automobile companies,and we can deeply understand their strategic guidelines and measures for internationalization.Finally,our province can adopt a stable market strategy,that is,adopt different entry methods and price strategies according to the market conditions of different countries or regions,in order to maximize the benefits as much as possible.In summary,the automobile industry in Jiangxi Province needs to combine the external environment and its own conditions to select the right market,and can enter the international market by means of direct investment and strategic alliance.When entering the international market,factors such as resource allocation,target market conditions and competitors need to be considered.On the basis of selecting the market,the automobile industry in Jiangxi Province should implement strategies such as products,brands and international management to meet the market needs of different regions.To this end,our province can implement the strategy formulated through a series of specific measures.Independent innovation is the source of power for the development of the automobile industry.A sound automobile service system can improve the reputation of automobile enterprises.Marketing innovation can improve the competitiveness of the province’s automobile brands,thus promoting the cluster development of the automobile industry in Jiangxi Province.Of course,the automobile industry in Jiangxi Province must also pay attention to the prevention and control of relevant market risks and legal risks in the overseas market.These risks will largely hinder the internationalization of the automobile industry in our province.Advanced management and management experience must also be combined with the specific circumstances of our province.We must not simply copy the success path of others.Only in this way can we plan for the automobile industry to go out,reduce the cost of expanding overseas markets and achieve the economy of the automobile industry.benefit.