Auto Financing Company,Development Of New Energy Car Loan Business Analysis

China’s automobile industry plays an important role in national economic construction because of its wide coverage,long industrial chain and numerous related industries in upstream and downstream.With the rapid development of China’s automobile industry,it has become the supporting industry to promote the steady and healthy development of China’s economy.However,the global energy and environmental system faces huge challenges,and cars,as major consumers of oil and carbon dioxide emissions,need to undergo revolutionary changes.Therefore,countries around the world are vigorously developing new energy vehicles to achieve the purpose of energy conservation and emission reduction.The Chinese government attaches great importance to the development of the new energy automobile industry,and elevates it to the national strategic level,and releases new policies to support its rapid and healthy development.New energy technology research and development,however,over time,high cost,cause the price of new energy vehicles is higher than that of traditional fuel cars a lot,and as the national subsidy policy to cancel,can accentuate the burden of consumers to purchase new energy vehicles,consumers tend to be a car by car loans,both brought opportunities to the auto financing company,also poses a challenge.This paper takes Great Wall auto finance company as an example to study how the whole auto finance company industry develops the new energy auto loan business,and puts forward some practical Suggestions,which have certain practical reference value for the development of the company and the whole auto finance company industry,so as to promote the development of the new energy auto industry.This paper mainly USES PEST analysis method,field research method and literature research method.Firstly,the macro environment affecting the development of auto finance companies,including the political,economic,social and technical environment,is analyzed by PEST analysis method.From the analysis results,the four factors will play a positive role in promoting the development of new energy auto loan business of auto finance companies.Second,by a lot of reading related literature both at home and abroad,the investigation was carried out on the Great Wall automobile financial company,communicate with the relevant person in charge of the company,to the Great Wall automobile financial company in the development of new energy automotive loan business there are still some deficiencies,such as narrow financing channel,traditional profit model,still face a greater risk of credit and financial services to ascend,and so on.On this basis,the paper puts forward some practical countermeasures on how to develop the new energy auto loan business of Great Wall auto finance company,and suggests that the company should comprehensively improve its core competitiveness from financing channels,profit models,risk management and optimized services.Finally,from the point of view,through the analysis of Great Wall auto finance company,so as to develop the new energy auto loan business of the whole auto finance company has a certain reference significance.