A Research On The Competitive Strategy Of Kinglong Motor In The Age Of New Energy Automobile

This paper focuses on how to formulate a reasonable competitive strategy and implement it effectively in the era of new energy vehicles,hoping to provide some ideas and suggestions for Kinglong Motor.Firstly,this paper analyses the concept and current situation of new energy vehicles,and then tries to clarify the trend of the development of the bus industry by analyzing the current situation of the development of the bus industry in China,and judges that export market,new energy and intelligent network integration are the development direction of the bus industry.Then the article analyses the basic situation of Kinglong Motor,and explains the development history and current situation of Kinglong Motor.Through the use of financial statement analysis,financial strategy matrix analysis and Porter's five-force model analysis,this paper demonstrates that Kinglong Motor needs to choose the competitive strategy to implement,that is,to adopt differentiation strategy while implementing effective cost control.In the implementation path of the strategy,firstly,from the perspective of market and product,it provides implementation suggestions on the implementation of differentiated strategy,and suggests focusing on domestic bus market and overseas market demand;secondly,in terms of products,it suggests that we should increase research and application in three aspects:new energy,intelligent networking and intelligent manufacturing,so as to realize product service.In the implementation of cost control,it is proposed to achieve implement four synergistic integration of procurement research development and sales to achieve cost control.