| The rapid development of China's real estate industry in recent years has brought about the rapid rise of the architectural decoration industry.All walks of life digital and high-tech development also makes the market competition become intense.In this context,China's decoration industry also suffered the impact of the new era of scientific and technological competition.The state is also pushing for a combination of smart digitisation and modern manufacturing to boost the economy.At the same time,the decoration industry at this stage of profit is still relatively large,at the bottom of the smile curve.Therefore,the decoration and decoration industry needs to carry on the business model innovation,the construction ecology consumption circle,the consummation industrial chain,thus expands the profit space.But at the same time,the digitization process and the construction of the ecological circle will cause the increase of the enterprise cost,so we should make clear at this stage what kind of economic consequences will be caused by the business model innovation To explore how the industry should change its business model to meet the challenges of the environment and enhance its competitiveness.On the one hand,in order to keep up with the times,and on the other hand,to meet the needs of the market,updating the business model has become an important way for enterprises to compete in the market.More and more traditional enterprises began to combine with modern technology digital business model innovation,in order to seek new development.This paper selects Dong Yi Ri Sheng as the research object,compares with the industry average value,and analyzes the correctness of its business model innovation by comparing its related financial situation from 2012 to 2017.At the same time,this paper makes a multi-angle analysis on the other economic consequences of business model innovation in order to explore the impact of business model innovation on the company.Dongyi Risheng positively responds to the market change,takes "the ecological circle + digitalization" as the commercial pattern innovation direction,transforms the commercial pattern,constructs the organic whole home decoration system.Dongyi Risheng is a leading enterprise in the home decoration industry.This paper analyzes the development and bottlenecks of traditional home decoration,based on the current development situation and strategic choice of Dongyi Risheng,and through summarizing the essential features of its new business model,this paper sums up the advantages of Dong Yi Risheng under this business model,analyzes the motivation and path of Dong Yi Risheng's innovation transformation,and probes into the impact mechanism of Dong Yi Risheng's business model innovation on economic consequences This paper studies the economic consequences of Dong Yi Risheng's flourishing operation under the new business model.Through the case analysis of Dongyi Risheng,the author thinks that the transformation of Dongyi Risheng's own business model is the right choice,and its business model innovation can improve the financial situation and improve the business efficiency.Taking this case as an extension,the enlightenment of this paper is: the traditional business model innovation transformation is imperative,"ecological circle + digital" business model to meet the needs of innovation and development of home decoration enterprises,other enterprises can learn from;But at the same time,the traditional home decoration enterprises should reasonably learn from the successful experience,based on their own business model integration and innovation.Based on the relevant theory and practice,this round studies the motivation,path and economic consequences of business model innovation of home decoration enterprises,hoping to provide inspiration for other business model innovation of home decoration companies. |
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