Analysis On Competition Situation Of Green Power Industry

At present,China has not yet formed a sound renewable energy power generation market.While the demand for green power is increasing,China is facing many problems and obstacles.By analyzing the competitiveness of green power industry,this paper hopes to put forward some suggestions to improve the industrial competitiveness,help green power enterprises overcome obstacles,improve the overall management level,and promote the establishment of renewable energy power generation market.Firstly,through the specific analysis of the current situation of green power industry,it can be seen that China’s green power generation capacity has been in the forefront of the world,but the higher cost of power generation hinders the development of the industry.Therefore,based on Porter’s five competitiveness models,this paper makes a detailed analysis of the rivalry among competing sellers,potential new entrants,threat of substitute product,suppliers bargaining power and buyer bargaining power.In the study of bargaining power of individual buyers,based on the theory of planned behavior,this paper uses the method of questionnaire survey and contingency analysis to analyze individual consumers’ willingness to pay.Finally,this paper uses the analytic hierarchy process(AHP)to evaluate and analyze the competitiveness of green power industry,combining entropy weight method with AHP to obtain comprehensive weight,so as to obtain a more objective analysis model of industrial competitiveness level.From the above research,it can be concluded that among the five competitiveness,the most influential one is the bargaining power of buyers.From the weight of the evaluation indicators,it can be seen that individual consumer’s personal factors,cost,grid price and subsidy policy are the most important indicators.Therefore,this paper puts forward countermeasures and suggestions from both buyers and power enterprises.Through the above researches,this paper hopes to help green power enterprises to clearly understand the current situation of their industries and promote the development of low-carbon economy in China,which has reference significance for industrial development.