| With the transformation of economic development situation in China,the economy is shifting from the high speed of the past to the current high quality development.China is transforming from a manufacturing-oriented country to a research-creating power.In the eleventh meeting of the Central Financial and Economic Leading Group,General Secretary Xi jin ping proposed a supply-side structural reform,implementing a series of measures such as DE-capacity,destock,deleveraging,cost reduction,and short-boarding to accelerate the new normalization of the economy.The supply-side structural reform provides a good opportunity for development of manufacturing enterprises.How to make adjustments quickly and keep up with the national development strategy is a problem that needs to be solved.How to seize the market opportunity in the new round of competition to make it stand out,and how to improve the overall strength of the company to make it bigger and stronger have become the urgent problems to be solved at the special foundry of FAW Foundry Co.,Ltd.(hereinafter referred to as FAW Special Casting Factory).This paper first expounds the research background and significance,introduces the research methods and contents,and combs the relevant literature.At the same time,the theoretical basis used in this study is explained in detail.Secondly,it gives an introduction to the status quo of FAW Special Casting Factory,and analyzes its causes and negative influences in existing problems.Thirdly,through the comprehensive theoretical analysis of strategic management,the FAW special casting factory is comprehensively analyzed,and the external analysis uses the PEST analysis method to draw conclusions favorable to the development of the enterprise in various fields such as politics,economy,society and technology.The classic Porter's five-force analysis model is used to analyze the industrial environment of the enterprise.In the analysis of the internal environment,through the analysis of the human resources,technical resources and customer resources of FAW Special Casting Factory,it is pointed out that the FAW special casting factory has undergone recent Years of development have made great progress in terms of products,processes,technology and management.How to improve the level of technology,how to expand market share,how to use advanced management methods and how to reduce environmental pollution have become the main contradiction.The SWOT model analysis method is used to systematically analyze and summarize the advantages and disadvantages,opportunities and threats of FAW Special Casting Factory.Finally,the implementation content of the strategy and the corresponding safeguard measures are formulated to ensure the smooth development of the strategic plan.Based on the analysis of the research,it is determined that FAW Special Casting Factory should use the existing resources of the enterprise to seize the new opportunities brought about by the supply-side structural reform.Under the strong support of FAW Group to FAW Special Casting Factory,the company will give full play to its R&D,production and sales advantages.The strategic choice of the expansion-oriented development strategy should be adopted.We should focus on the internal and external environment of the enterprise.The specific performance is to expand the resources in three aspects: first,the business scope is expanded from FAW Group to the whole country.Second,the development of the company's casting products should be diversified.Third,enterprises should implement comprehensive and integrated expansion.By establishing human resources that match the strategy of corporate expansion,we will provide human resources protection for the smooth implementation of the strategy.Through a Multiple channels funding guarantee,we will lay a solid foundation for the company's expansion strategy.Through enterprise construction,it will provide long-term sustainable strength for the development and growth of a special casting factory. |
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