Research On Environmental Design Of Characteristic Towns Based On Brand Community

At present,in the process of urban development in China,there is a lack of overall development thinking in the positioning of urban brand,a low degree of identification between cities,and a lack of independent brand of cities.Scientific positioning of cities is an important strategy in building city brand.The value of brand culture is indispensable to city positioning.Lack of characteristics is the strangulation of city cultural positioning.The emergence of various cities is the real success of city positioning.Such problems not only occur in the larger urban areas,but also in the smaller urban areas.Because cities and towns are relatively small areas,they are weak in economy,nature,cultural resources and many other aspects compared with cities.The challenges in brand positioning process will be greater.Brand has now become one of the important sources of value creation to ensure that it can occupy an advantage in market competition.Brand management is spreading towards a personalized trend.With the progress of network technology,the popularity of the Internet to the public,the development of brand community is also facing new opportunities and challenges.With the continuous progress of the network information society,the rapid development of the Internet has changed the way of information distribution before and the way people receive information,thus further changing our lives,learning,and learning.The way and environment of work,communication.This paper analyses the concept of brand community,the concept of characteristic town,the relationship between brand community and characteristic town,studies the development background,location analysis and planning scope of Yiqian Town,explains the environmental factors of Yiqian Town,and studies the construction and management of brand community based on the analysis of environmental factors of Yiqian Town.This paper discusses the benign development of the strategy of protecting and utilizing ideas and overall planning of environmental construction;takes manufacturing industry,environmental resources and tourism as brand factors to build Yiqian town;at the same time,combines with the characteristics of brand community,plans and designs characteristic towns from theperspective of brand community,builds a multi—brand element Yiqian town,and constructs Research for Yiqian town characteristic towns.The research provides new ideas and methods,which play a positive and far—reaching role in exploring the future construction and development of Yiqian Town.This paper adopts the methods of literature research,comparative research and reference,qualitative and quantitative combination,practice and demonstration analysis.