Research On Design Of Minnan Cultural And Creative Products Basing On Narrative Design Method

Cultural globalization has inspired the wave of the rapid development of cultural and creative industries.Its successful development and utilization has opened up new economic growth for many countries.Although,the cultural and creative industry,as an emerging industry,started lately in China,it developed with a good trend due to state policies'energetic support and people's sense of pride and belonging along with the gradual development of culture.However,currently,most of the cultural and creative design products on the market are arts and are difficult to popularize.Moreover,the emerging cultural and creative products with the problem of low degree of identification and lack of functionality,creativity and enjoyment,are difficult to attract consumers,so sales of cultural and creative products cannot be an effective way to promote cultural promotion and economic growth.Therefore,this paper chooses the transplantation method,design research method to research and extend the Narratology and related theories.It uses the narrative design method to the design of cultural and creative products,and focuses on choosing the narrative content and style in the design of cultural and creative products.It refines the elements of narrative design method in the design of cultural and creative products,such as narrative behavior,narrative level,narrative time,narrative angle and so on,to analyze the narrative structure and plot arrangement,summarize the principles and approaches of narrative design to make the regional products have narrative function.This gives the cultural and creative products 'the ability to tell the story',increases their attraction and appeal,and then offers a new direction of product design for promoting and developing regional culture.The 'thing'in narrative design selects the Minnan culture,which is with the most distinctive regional cultural characteristics in Chinese culture.It has accumulated a lot of excellent cultural carrier in the process of its formation and development.As one of the outstanding Minnan cultural carrier,Tan Kah-Kee Architecture plays a significant role in the study of Chinese modern architecture history with its unique building style of 'Walls with Western-style,roof with typical South Fujian features'.Based on the study of cultural and creative products,this paper adopts literature retrieval method,survey method,case analysis method and so on to study and analysis the Tan Kah-Kee Architecture theme from the point of the spiritual and the material,the whole and the part.It extracts the waterside views of 'act according to circumstances' and the architecture style of 'Chinese and Western styles combined',from the Tan Kah-Kee Architecture culture,and the Minnan characteristic cultural element of 'A mixture of brick and stone' and 'swallow-tail spinal',by the way of narrative design,integrates the elements of Tan Kah-Kee into the design,works out cultural and creative products with Minnan architecture feature.Then,using the cultural and creative products to narrate Minnan cultural stories,help customers understand the Minnan culture through products,thereby the Characteristic culture can be better inherited and promoted to help cultural and creative industries develop rapidly and steadily.Furthermore,this can also provide more systematic references for the open design of cultural and creative products with regional characteristics.