| The Genglu culture is a complete behavioral cognition system that Hainan fishermen accumulate in the work of generations of generations,which is different from other regional groups.It is a concrete manifestation of its concept of heaven and earth and outlook on life.At present,the academic research on the Genglu culture of"Genglu Book" is far from systematic and profound,and most of them are still a bit of a taste.The reason why this paper studies the Genglu culture from the perspective of communication is that its practical significance and ideological value are indispensable for the whole "more bookkeeping".Through the literature review,the article summarizes the multiple connotations of the Genglu culture,and believes that the paper at the level of artifacts,the technology at the level of behavior,the art of naming at the ideological level and the ethical spirit together constitute the Genglu culture.The purpose of the research is to analyze the phenomenon of communication of the Genglu culture based on Lasswell’s"5W" model,and start from the five factors of communicator,content,mode of communication,audience and communication effect.Theory,"use and satisfaction","paradigm theory",etc.as theoretical support,through analyzing the actual situation of various factors in the whole process of communication,exploring the deep reasons for hindering the effective communication of the culture of the new road in the new era,and pondering how to use the spread of the culture of the Genglu.The media updates the form of communication to propose targeted solutions.The article uses the method of literature research method to conduct in-depth discussion,based on the data of "Genglu Book",which provides a lot of thick practical materials for the research of the article,forming the logical context of the full text.In short,in the contemporary era,the Genglu culture can only break through the predicament and usher in innovation and development by grasping the communication characteristics of various media,repositioning,subdividing the target audience,and creating a characteristic community. |
