Research On High-End Hotels Management Based On Value Chain Perspective

The value chain cost management method combining value chain theory and cost management theory is an advanced cost management method generally adopted by enterprises.The rapid development of social economy,the fierce competition in the industry,the continuous expansion of high-end foreign hotels,put forward higher requirements for the cost management of high-end hotels in China.Due to the late start and lack of experience in China's domestic high-end hotels,the cost management of hotels is still based on traditional methods.Focusing on single cost indicators,the eyes are more limited and passive,so the gap is existed.In order to find a cost management method that adapts to the market competition trend,the value chain cost management idea is introduced.This paper first summarizes the development status and cost management status of local high-end hotels,and finds common problems such as insufficient cost control,weak control of details;cost budget is not in place,standardization system is not established;The cost management vision of hotel manager is limited.To solve these problems,we sought key influencing factors,conducted cost driver analysis,and re-established a universal high-end hotel internal and external value chain to reduce hotel costs and enhance market competitiveness.Then carry out further research and verification in the specific case-KY FuChunFangCaoDi Hotel.On the basis of clarifying the basic situation and competitive environment of the hotel,this paper finds the problems in the cost management of the hotel:the responsibility of cost management is not clear,the before control failed,and the setting of cost management department is unreasonable.Then the author re-optimized the hotel,s original internal and external value chain.In the fifth chapter,the author applies the value chain cost management method in the three main operation steps of sales,service and procurement,and formulates a more scientific and reasonable standardized cost system,and concludes that the value chain cost management method can indeed help hotels reduce costs and increase profitability.