Thinking Of Packaging Design In The New Manufacturing Era

With the rapid development of Internet,Big Data,Internet of Things and Artificial Intelligence,the Chinese Government has put forward the "Made in China 2025 Plan",which marks that China has entered a new manufacturing era.It is not only a determination to move towards a strong manufacturing country,but also a lot of social innovations,internal structure and talent demand.New requirements,the integration of manufacturing,creation and service,is the future direction of development.This means that enterprises have to face many changes in building their own brand image,characteristics and connotation.Packaging design,as a very important manifestation of brand image,faces many innovations in thinking and cognitive changes,and needs to be upgraded in design methods.Domestic research on label design mainly focuses on visual elements,traditional culture,characteristic products,process structure,system engineering,green environmental protection,consumer psychology,brand strategy,innovative thinking and other related content.With entering the new manufacturing era,it is necessary to sort out the relationship between the new manufacturing era and packaging design.Benefiting Packaging Design to Serve Consumer Market Better.This paper mainly analyses the changes of the characteristics from the new retail era to the new manufacturing era,the new thinking,the new model,the new features of brand image,the changes of life style and consumer demand to packaging mode,highly customizable packaging design,multi-dimensional thinking of packaging,environmental protection and conservation-oriented packaging.The changes of packaging design and other aspects,emphatically expounding the characteristics of the new manufacturing era,how the brand adapts to the construction of this era,and how packaging design changes the design methods,are discussed,which is an exploration of the relationship between packaging design and brand image.In the practice of brand packaging design of YiMu,it mainly focuses on visual elements,packaging materials,morphological structure,technology and lifestyle.It is a cognitive practice of brand design in the new manufacturing era.