Research On The Development Strategy Of Zhe Jiang Ji Feng Geotechnical Engineering Co.LTD

At present,China has made great efforts to find urban rail transit and fully develop urban underground space,which provides broad development space for the development of foundation and foundation engineering industry.However,the development of the foundation and foundation engineering industry also faces some new challenges.Most enterprises in the foundation and foundation engineering industry are small in scale,with low concentration in the industry,uneven business qualifications,the improvement of the government's requirements on environmental protection and the enhancement of the public's green will,etc.,which increase the difficulty of enterprise development.Ji Feng geotechnical co.,ltd.is a private enterprise with a certain regional reputation in the industry.In the face of the changing external environment,it has become an important issue in the development process of enterprises how to adapt to the change of external environment and make full use of its own resources and capabilities to formulate strategies that are in line with the development of enterprises.Using the strategic management theory and tools to made a comprehensive analysis of internal and external environment,found that national policy of "the Belt and Road Initiative" putting forward,and the economic development of our country condition provides a good external environment for the development of Ji Feng geotechnical,the industry where the enterprise is located has great potential for future development,but it faces the challenge of improving environmental protection requirements and improving public green building awareness;However,the current level of competition in the industry is not high,and there is little threat from new entrants and substitutes.And has strong bargaining power for upstream raw material suppliers.The analysis of the industrial environment shows that the whole industry will develop towards a green direction in the future,the construction technology will be standardized and prefabricated constantly,and the future integration trend of the industry is obvious.At the same time,Ji Feng has the highest construction qualification in the industry,strong construction capacity and trans-regional operation capacity,but relatively weak financial capacity and human resources,especially R&D personnel.It is found that the external opportunities Ji Feng geotechnical faced are far greater than the external threats,and the industry has a broad development prospect.Therefore,enterprises should choose the development strategy with concentrated advantages(SO strategy).This paper provides a strategic direction for the future development of Ji feng geotechnical,which is of certain practical significance.In addition,the strategy formulation process and the result of strategy formulation in this paper can provide some reference and help for other firms in the same industry.