Research On Cross-border M&A Risk Of Home Appliances Industry Under The Background Of Intelligentization

At present,the world is in an era where the Internet is widely used in all walks of life.A new technology and industrial revolution centered on "intelligent manufacturing" is quietly unfolding.In 2015,China put forward the "Made in China 2025”strategy and made smart manufacturing a strategic priority.Under such a macro background,Chinese enterprises have gradually begun to intelligently transform their production lines and products.Over the past 30 years of reform and opening up,China’s home appliance industry has gradually experienced a process from scratch,from weak to strong.At present,China is already the world’s largest home appliance producer.However,due to various reasons such as lack of core technology,the sales share of China’s home appliance enterprises in.the global market,especially in the high-end market such as smart home appliances.is relatively small,which is relatively uncompetitive compared with some foreign appliance giants.China’s home appliance enterprises must look to the world,take the path of international development through cross-border mergers and acquisitions,and seek new development opportunities.Through cross-border mergers and acquisitions,China’s home appliance companies can introduce advanced foreign manufacturing technologies and management methods behind them,expand overseas markets,and promote enterprise transformation and upgrading.Behind these many advantages,China’s home appliance enterprises still have to face various cross-border M&A risks.There are various indications that the failure of Chinese enterprises’ cross-border M&A in recent years is not rare.So what are the risks faced by China’s household electrical appliance enterprises in cross-border mergers and acquisitions and the control measures for different risks in the context of intelligence?These are the issues to be studied in this paper.Based on the in-depth study of the theoretical literature related to cross-border M&A motivation and cross-border M&A risks,this paper combines the development trend of China’s home appliance industry and related cross-border M&A events to analyze the status of China’s enterprises in an intelligent context.The main risks faced by M&A will be analyzed.Then,in the case analysis section,the second year of the“Made in China 2025”strategy will be selected.The typical event of cross-border M&A in China’s home appliance enterprises is the case of Haieir’s acquisition of GE appliances.According to the intelligent background analyzed above,the various risks of cross-border M&A of China’s home appliance enterprises identify the specific types of cross-border M&A risks in the process of Haier’s acquisition of GE appliances,and use Z-value model analysis method to comprehensively evaluate and purchase GE appliances before and after Haier.The risk of the situation,and then explore Haier’s risk response measures and evaluate the effect of risk response,and finally put forward corresponding countermeasures for different types of cross-border M&A risks in the conclusions and prospects,and conduct cross-country for other home appliance enterprises in the future intelligent background.M&A provides risk management and System of reference.The innovation of this paper is mainly to clearly show the risk management of Haier’s GE Appliances through the sequence of risk analysis,risk identification,risk assessment,risk response and risk management effectiveness evaluation.The entire risk management process of the cross-border M&A event is Do a more detailed study,while the current research focus is more on the pure study of cross-border M&A incentives or cross-border M&A risks,and less will combine them.In the context of intelligent era,this paper will analyze and discuss various risks that may exist in the cross-border M&A of home appliance industry,and link the motivation of intelligent technology acquisition with the risk of cross-border M&A,and carry out similar cross-border M&A for the future home appliance industry and even the manufacturing industry.Corresponding risk warnings are provided;the main disadvantage is that due to the inherent limitations of the case analysis method,even if a typical case is selected,it may not be sufficient to summarize the overall situation of cross-border M&A in the home appliance industry.Therefore,the conclusions may be biased.