Enterprise Financial Analysis Under The Framework Of Harvard Analysis-A Case Study Of CA Car Co.,Ltd

At present,the auto industry is in the period of industrial restructuring and upgrading,which is both a challenge and an opportunity for China self-owned brand automobile enterprises.However,CA auto is one of China best self-own brands,and it also encounters financial problems such as operation risk and profit decline in the process of transformation.Therefore,financial analysis and research on CA automobile can help it to preventing operational risk and making profit maximization.As traditional financial analysis has its own defects,only analysis enterprise's financial status based on financial data.But CA cars currently in industrial adjustment and upgrading period,facing the complicated industry condition.If only relying on traditional financial,analysis conclusion is too limited and ignore the overall environment of enterprises and development strategy,analysis is not comprehensive and in-depth.Therefore,this paper use Harvard analysis framework to analyze the financial situation of CA automobile from four dimensions of strategy,accounting,finance and prospect,analyzes it's existing financial problems and their root causes of CA automobile,finally gives Suggestions for improvement and development based on its advantages and disadvantages.This paper consists of six chapters.The first chapter is the introduction,which mainly introduces the research background,research significance,research literature review and methods,research innovation,etc.Second chapter is the theoretical basis,introducing the traditional financial analysis methods and their shortcomings,the four dimensions of Harvard framework and advantages.The third chapter introduces the general situation of the automobile industry in the transforming period and the background of CA automobile.The fourth chapter is Harvard framework application for CA motor.Firstly,the first dimension "strategic analysis" is used to analyze the macroscopic situation and industry competition situation faced by CA automobile using tools of PEST and Porter's five forces.Finally,find CA advantages and disadvantages through SWOT analysis.The second dimension,"accounting analysis",identifies the quality of accounting information of CA and adjust wrong data.Based on reliable accounting information,the third dimension "financial analysis" analyze the financial statement data of CA automobile from 2012 to 2017.Trend analysis,proportion analysis and comparative analysis were used to analyze the financial situation of CA automobile.The fourth dimension,"prospect analysis",predicts the future operation and financial situation of CA automobile based on its macro and industrial situation,combined with its own strategy and financial situation.The fifth chapter is the problems and Suggestions of CA automobile.It summarizes the financial problems and their root causes of CA automobile and gives forward Suggestions for improvement.Chapter six is the summary and prospect of this paper.